![\"\"](\"https:\/\/www.milesweb.in\/blog\/wp-content\/uploads\/2020\/02\/choose-the-right-hosting-platform-min.png\")
<\/p>\nEven if your videos are amazing, they\u2019re of no worth if no one is watching them.<\/p>\n
There\u2019s a big chance that you\u2019re already investing (or planning to do so) in video content to boost your content marketing strategies. That\u2019s a big move, and also a very smart one! As the popularity of video continues to rise, there\u2019s little doubt that leveraging it, is one of the best marketing plays, brands and content creators can make.<\/p>\n
Why? Because it works. Done right, video can drive higher response rates than any other type of content \u2014 put simply, people find videos more engaging and easier to recall than pictures or text.<\/p>\n
In fact, it is estimated that, more than 82% of all consumer internet traffic will come from videos. That\u2019s huge!<\/p>\n
But as any strategy-based video production company will tell you, video alone can\u2019t do magic! You need to have a holistic strategy based around pieces optimized to perform well on search engine result pages. And that\u2019s what we are going to discuss today.<\/p>\n
Optimized video content means higher viewing rates and having your message reach more people. Let\u2019s take a look at how you can make this happen!<\/p>\n
<\/p>\n
First things first; where are you going to upload your video?<\/p>\n
It\u2019s a question that can best be answered with another one: Where does your audience come from? If it is from social media, you need to optimize your videos for social media and make sure that you\u2019re uploading your videos natively on the platforms they favor.<\/p>\n
But the real party starts when they\u2019re coming from search engines.<\/p>\n
If that\u2019s the case, then your answer to the first question should be simple \u2014 you need to make sure that your video is being indexed by these search engines\u2026 and when we\u2019re talking about Google (as we probably are), that means YouTube.<\/p>\n
Other platforms, like Vimeo, are also indexed by Google, but YouTube has a leg up. It\u2019s not only a streaming platform, but it’s also a search engine in itself. It is the second largest search engine \u2014 just after Google itself! Oh, and in case you don\u2019t know already, the platform is owned by Google as well.<\/p>\n
So, uploading your videos on YouTube is the safest route, albeit not the only one. Always keep your video where your audience is \u2014 so if that means social media, Vimeo, or any other streaming platform, make sure that your content gets uploaded there as well.<\/p>\n
Related: Why Your Business Needs to be on YouTube?<\/a><\/strong><\/p>\n We\u2019re told to not judge a book by its cover, but here\u2019s the thing \u2014 online, everyone judges video content by its thumbnail.<\/p>\n A good thumbnail will attract your audience\u2019s attention and make it more likely to get views. So make it count! Thumbnails should be specifically designed to help users recognize the theme of your video, using an image from your video and text that accompanies your video\u2019s title.<\/p>\n Stay away from clickbait-ey thumbnails, though! The image needs to represent your video\u2019s theme and your brand\u2019s style. Never misrepresent your content on purpose: if the image is not true to your video, viewers will know that it was not what they signed up for, stop watching, and never come back!<\/p>\n A little pro-tip? YouTube\u2019s Creators Academy offers detailed tips on how to make effective thumbnails. You can even upload a proposal of your thumbnail to check if it is going to work!<\/p>\n The way that you choose to name your video is one of the main elements that will draw people\u2019s attention, and also plays a big role in how search engines index your content.<\/p>\n This is why both the video title and the description need to be relevant and include the right keywords!<\/p>\n How do you write a good title? Make sure that it is engaging, builds interest, and shows a clear purpose \u2014 your audience needs to understand that the piece will bring value to them. Also, keep it under 70 characters. That way, it\u2019ll be visible, in full, on search results pages.<\/p>\n As for your video\u2019s description, keep in mind that it divides into two parts: the preview that can be seen before your audience clicks the \u201cRead more\u201d button, and the complete description. You should make sure that the most important keywords and information are included in the preview!<\/p>\n Creating a transcript for your video means to translate the video audio into text\u2026 and you definitely shouldn\u2019t forget to add them to your videos.<\/p>\n Because search engines can\u2019t crawl video content\u2019s audio, your transcript allows the script to be indexed, ranked, and become searchable. This will lead to an increase in your SEO results and an improvement in user experience!<\/p>\n The reason why it improves user experience is that people will be able to revisit a particular part of the video they\u2019d like to reinforce, read along while they\u2019re listening, or even watch the content muted.<\/p>\n If you want more people to see your videos, you need to boost their availability. A great way to do this is to crosslink content on the videos that you upload. On YouTube, that can be done by using cards and end-screen recommendations, which will let you promote other videos, playlists, your channel, or even your associated websites.<\/p>\n YouTube Cards are what you see on top of videos that show information that’s relevant to the video that you’re playing. They can be added on YouTube’s video manager, and they’re even mobile-friendly, which is super important because over half of YouTube views come from mobile devices!<\/p>\n Whether you\u2019re uploading your content on YouTube, Vimeo, or any social platform that can be indexed on search engines, you need to make sure that your channel\u2019s information is updated accordingly.<\/p>\n Think of your channel as your digital storefront. It needs to showcase your brand\u2019s personality and essence because this is what will separate you from your competitors \u2014 your uniqueness is what will make people follow you and engage with more of your content.<\/p>\n Make sure that your profile picture (also called \u2018channel icon\u2019) is nice and recognizable as a part of your brand, as well as the banner of your page (the \u2018channel art\u2019). Your description needs to be on point as well; cover the type of content that you’re sharing, your upload schedule, and website\/social media links.<\/p>\n Last but not least, don\u2019t forget to upload content consistently \u2014 there is a much higher chance to increase SEO results if you regularly upload, instead of your showing up on your audience\u2019s feeds once in a blue moon.<\/p>\n We\u2019ve been talking a lot about how to optimize your videos for YouTube and other hosting platforms, but that\u2019s not the only way to do it. Even though there are a lot of advantages of hosting videos on social or streaming platforms, there\u2019s also a case to be made for creating landing pages for your videos.<\/p>\n The name of the game here is to put your videos in the spotlight. As valuable parts of your marketing strategy, creating dedicated landing pages that accompany your video content and highlight their importance only makes sense.<\/p>\n Moreover, there\u2019s also the benefit of video indirectly improving your SEO results, since this kind of content increases the time that a user spends on your sites. Remember, when people are browsing online, they tend to scan over text instead of reading it \u2014 but video can\u2019t be scanned, and it\u2019s also a format that\u2019s easier to process, so people tend to watch it for longer periods.<\/p>\n So, you might be asking \u2014 should you upload your videos to a dedicated landing page, or YouTube and other social media platforms? The answer is simple \u2014 do it on both! You\u2019ll only benefit from it.<\/p>\n Okay, so you\u2019re now aware of how good it can be for your marketing campaign to create a landing page for your video. Now, let\u2019s take a quick look at how you can optimize that landing page to make it even more powerful.<\/p>\n When designing a landing page for your video to be on, you need to design around your video. For this, you\u2019ll need to keep in mind simple things like aesthetics. For example, if you\u2019re creating a landing page for a whiteboard video, you could use a whiteboard aesthetic that links your piece to the other branding elements on your site. You can also use the site’s design to underscore other, trickier elements of your video, like tone and intention.<\/p>\n The tone of your landing page should be in sync with your video, and with the rest of your brand\u2019s style. Remember, if you want your video to be recognized as a part of your brand, all pieces should be coherent!<\/p>\n Design-wise, when you create a landing page for your video, try to remove any sidebars or headers that can distract from the main focus: your piece.<\/p>\nJudging A Video By Its Thumbnail<\/h3>\n
Optimize Your Video\u2019s Title and Description!<\/h3>\n
Write Transcripts For Your Videos<\/h3>\n
![\"\"](\"https:\/\/www.milesweb.in\/blog\/wp-content\/uploads\/2020\/02\/write-transcripts-for-your-videos-min.png\"){kind=spacer}
<\/p>\nUse YouTube Cards To Link Your Other Pieces<\/h3>\n
Make Sure Your Channel Is On Point!<\/h3>\n
![\"\"](\"https:\/\/www.milesweb.in\/blog\/wp-content\/uploads\/2020\/02\/make-sure-your-channel-is-on-point-min.png\")
<\/p>\nMake Dedicated Pages For Your Videos<\/h3>\n
Page-specific Tweaks and Improvements<\/h3>\n
![\"\"](\"https:\/\/www.milesweb.in\/blog\/wp-content\/uploads\/2020\/02\/page-specific-tweaks-improvements-min.png\")
<\/p>\n
![\"\"](\"https:\/\/www.milesweb.in\/blog\/wp-content\/uploads\/2020\/02\/proper-seo-is-essential-min.png\")
<\/p>\n