{"id":11983,"date":"2020-06-25T09:20:15","date_gmt":"2020-06-25T09:20:15","guid":{"rendered":"https:\/\/www.milesweb.in\/blog\/?p=11983"},"modified":"2022-01-29T14:49:35","modified_gmt":"2022-01-29T09:19:35","slug":"future-of-retail","status":"publish","type":"post","link":"https:\/\/www.milesweb.in\/blog\/small-business\/future-of-retail\/","title":{"rendered":"The Future Of Retail: 5 Big Digital Transformations That Will Take Place Post Lockdown"},"content":{"rendered":"

So, what can we expect post-COVID-19 lockdown? The future remains uncertain for the retail market. It has entered the new “abnormal” that the COVID-19 lockdown has brought. Shopping malls, cafes, theatres, restaurants, gyms used to be common before the pandemic. But, all of them came to standstill because of the new stay-at-home norm to prevent the spread.<\/span><\/p>\n

As states have slowly begun to lose the lockdown restrictions now both- the retailers and consumers have started to adjust the new way of life. In recent months, the pattern of shopping has changed drastically from luxury to necessity. At the same time, retailers are struggling with operating in touchless business practices to safeguard both- their staff and customers.<\/span><\/p>\n

To sustain the post-COVID-19, retailers will have to consider reinventing their stores in a way that follows all the hygiene methods and additionally some latest technology to transform into a contactless and hassle-free purchase.<\/span><\/p>\n

Here are some enlightening ideas that you can implement as a retailer for your online and offline business.<\/span><\/p>\n

1. Change in Shopper Preferences<\/b><\/span><\/span><\/span><\/p>\n

Before the COVID-19 pandemic, some retail stores like beauty used to have physical contact with their consumers because of their ability for the try-on products. Yet another example is of the clothing store, where people took trial for their clothes and purchased only those that fits\/suits them well.<\/span><\/p>\n

The common use of these products is more prone to the spread of disease. As no-human-contact is still the only way to prevent the spread of disease, your consumers may not want to visit your store and put themselves at risk. Implementing digital strategies to engage with your customers can be lucrative.<\/span><\/p>\n

Building an online presence should be your top priority as the way people shop has changed. Other businesses have already started to take their brand online. People are moving from the common trend of shopping at malls\/stores to e-commerce for their day-to-day essentials.<\/span><\/p>\n

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You might already know the online food and grocery stores like BigBasket<\/a><\/strong> and Grofers<\/a><\/strong> experienced a huge spike in their sales during the lockdown and are predicted to remain like throughout this year. Additionally, coupon websites are providing some great discount coupons to help customers through these difficult times.<\/span><\/p>\n

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2. Contactless In-Store Experience:<\/span><\/strong><\/b><\/span><\/span><\/p>\n

<\/a> It’s a big challenge for the retail owners to sell the products without allowing users to try them on. Therefore, they need to discover new ways to convey product information to their customers. Apart from building e-commerce<\/span><\/span>,<\/span><\/span> AR can fill this gap too. Incorporating an Augmented Reality mirror in retail stores gives your customer ease and convenience in terms of sampling different products. <\/span><\/span><\/span><\/span><\/p>\n

Customers can see how a specific shade of lip color will look on their skin or how a certain outfit will appear on their bodies without actually trying them on.<\/span><\/span><\/span><\/span><\/p>\n

Here are some stores that have already started using AR in their stores: <\/span><\/span><\/span><\/span><\/p>\n

Sephora<\/span><\/strong><\/a>– The multinational chain of beauty store integrated augmented reality for both in-store and in-app makeup trials. <\/span><\/p>\n

 <\/span><\/span><\/a><\/span><\/span><\/p>\n