{"id":12708,"date":"2020-11-24T07:24:35","date_gmt":"2020-11-24T07:24:35","guid":{"rendered":"https:\/\/www.milesweb.in\/blog\/?p=12708"},"modified":"2022-02-01T12:15:23","modified_gmt":"2022-02-01T06:45:23","slug":"video-marketing-myths","status":"publish","type":"post","link":"https:\/\/www.milesweb.in\/blog\/online-marketing\/video-marketing-myths\/","title":{"rendered":"Video Marketing: Do You Know the Myths of It?"},"content":{"rendered":"

You are already aware of the fact that video marketing is a powerful tool that helps in generating new leads as well as gaining new customers.<\/p>\n

So, still, hesitating to use it?<\/p>\n

There are many small to medium businesses that fear to adopt the video platform for marketing. The reasons are high price, bulky and hard to track.<\/p>\n

Though these seem to be valid reasons, let\u2019s check if they are true today also.<\/p>\n

Video technology has become popular in the last few years. Earlier it was just uploading on YouTube in the hope that millennials will find it. Today, there are plenty of video uploading platforms that allow businesses to create, share as well as analyze videos without the involvement of agencies, actors or expenses.<\/p>\n

As per some statistics, 88% of video marketers found that video helps them to earn a good ROI. They have found a 5% increase on last year\u2019s figure.<\/p>\n

If you aren\u2019t aware of what a video can do for your company, there\u2019s still time to look at it.<\/p>\n

In this post, let\u2019s check about the top video marketing myths.<\/p>\n

Debunking the 5 Video Marketing Myths<\/h2>\n

1. Video Marketing is Out of Budget<\/h3>\n

You might have heard that HBO\u2019s investment of $10 million per episode in \u2018Westworld\u2019 helped it lead \u2018The Game of Thrones\u2019. Hey, you don\u2019t have to spend so much.<\/p>\n

It is not compulsory for a video to be expensive. In today\u2019s world, consumers and buyers appreciate the reality rather than the production value.<\/p>\n

Due to the demand for authenticity, there\u2019s a boom in micro-influencer marketing and user-generated content. Both of these marketing strategies enable brands to rely on their own buyers for creating content, basically a bit more as compared to the iPhone.<\/p>\n

If you have your own video content and have a valuable message for the buyers, don\u2019t worry about the production budget. For instance, there are many platforms such as Moz that produces Whiteboard Friday sessions where the experts in the industry speak on various topics such as SEO, link building, content marketing, PPC, etc. in front of a Whiteboard. Similarly, even Vidyard produces a show Chalk Talks where they ask their company experts to talk on the topics such as analytics, outbound sales, and video strategy in front of a chalkboard. Such videos get shared thousands of times and the production cost is just a few minutes of the experts, a marker, and a whiteboard or chalkboard.<\/p>\n

As per the Heinz Marketing Report: Using B2B Video to Drive Results<\/a>, 59% of the companies spend less than 10% of their marketing budget on video. Hence you can produce engaging videos with only a small portion of your total marketing budget. This proves the beauty of modern technology which means it is affordable as well as accessible.<\/p>\n

2. Video is Time Consuming<\/h3>\n

Many small business owners say that they don\u2019t have an idea of where to start with video marketing. In fact, they think that it requires a lot of time to create one as you need to work on scripts and storyboards, look for actors and equipment, and hire someone to operate the clapperboard and scream, \u201cAction!\u201d. But today\u2019s video marketing is completely different from this, and you need to take fewer efforts than mentioned here.<\/p>\n

For example, you can simply turn on the video option on your phone and shoot a video in less than a few minutes. The in-built video technology of mobile devices makes people think you used a professional camera for shooting a video.<\/p>\n

Today, your smartphone devices act as a great substitute for most of the best DSLRs and video equipment. Hence, you can easily capture videos of yourself, events, your office, and customers giving spontaneous testimonials when your sales and account teams visit them.<\/p>\n

For actors, don’t worry that you can’t afford a popular celebrity or influencer. Your employees can act better than them as they really know your products, your customers, and your industry in detail. Once they get the confidence of acting in front of a camera, you won\u2019t need to find actors as they will be around you.<\/p>\n

Finally, note that you don\u2019t need to script everything. Though writers are great and you need to prepare for good writing, some of your employees too can create a lot of great content with little or no forethought. You might be knowing entrepreneur and internet personality Gary Vaynerchuk, for example. He built a media empire from the selfie videos recorded on his mobile phone. You can check the below video of him where he is giving advice to young entrepreneurs.<\/p>\n

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Related: 5 Types Of Video Content That Your Audience Will Love To See<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n

3. We Don\u2019t Really Need Videos<\/h3>\n

You might have watched a product video, a demo video, or a customer interview probably a few times or maybe a lot of times. Videos aren\u2019t always used with an intention of selling a product.<\/p>\n

In fact videos are used for top four purposes:<\/p>\n