Let\u2019s jump straight in\u2026<\/p>\n
1. Testimonial Link Building<\/h2>\n
Are there any products or services you use regularly?<\/p>\n
If so, that\u2019s a link building opportunity!<\/p>\n
What you can do is reach out to these sites via social media or email and offer a testimonial or case study.<\/p>\n
Just try to make sure the links you\u2019re getting are from relevant sites:<\/p>\n
E.g. If your website is about baking cakes, you could reach out to your favorite Tupperware brand and offer them a testimonial on their site.<\/p>\n
Here\u2019s an example of what your testimonial with a link back would look like:<\/p>\n
![\"\"](\"https:\/\/www.milesweb.in\/blog\/wp-content\/uploads\/2020\/12\/testimonial-links-min.png\")
<\/p>\n
And here\u2019s a few ideas on who you could contact:<\/p>\n
- \n
- Software you use<\/li>\n
- Products<\/li>\n
- Partners and suppliers you\u2019re working with<\/li>\n
- Blogs you\u2019re a big fan of<\/li>\n
- Tools that you use in your business<\/li>\n<\/ul>\n
It only takes about 5 minutes to send an email or reach out to the website you\u2019re willing to give a testimonial to.<\/p>\n
Who Should You Reach Out To?<\/h3>\n
So now you\u2019ve decided which websites to offer a testimonial to…<\/p>\n
What\u2019s the next step? Well, it\u2019s time to reach out!<\/p>\n
Here are a few ways you could do that:<\/p>\n
- \n
- Contact their marketing team on LinkedIn.<\/li>\n
- Drop a message via their website\u2019s live chat.<\/li>\n
- Use the contact us feature on their site.<\/li>\n
- Find an email address for the site.<\/li>\n<\/ul>\n
Getting to the right person is crucial here:<\/p>\n
For example, contacting their marketing or customer service team is a quick way to get in touch.<\/p>\n
How I Built Backlinks Using The Case Study Method?<\/h3>\n
Recently, I used this exact same technique to land a free DR 50 backlink.<\/p>\n
How?<\/p>\n
Here are the exact steps I took:<\/p>\n
1. Choosing a service:<\/strong> I use Lemlist for my own business, so I decided to reach out to them offering a case study. But you could use any service\/software you like!<\/p>\n
2. Prospecting:<\/strong> In this example, the CEO of Lemlist was the best prospect to contact.<\/p>\n
If it\u2019s a small company, reaching out to the CEO or co-founder is often the best way to get your message heard.<\/p>\n
3. Outreach:<\/strong> I reached out via Facebook Messenger with a very personalized message designed to be compelling:<\/p>\n
![\"\"](\"https:\/\/www.milesweb.in\/blog\/wp-content\/uploads\/2020\/12\/outreach-min.png\")
<\/p>\nIf you\u2019re offering a case study or testimonial, it\u2019s such a powerful marketing tool that most websites simply won\u2019t turn you down.<\/p>\n
4: Content:<\/strong> I wrote a comprehensive actionable case study for their website, landing a backlink as a result!<\/p>\n
When you\u2019re writing the content, make sure it\u2019s easy to read, engaging and unique.<\/p>\n
A Quick Word Of Warning<\/h3>\n
Don\u2019t do this for every single service out there!<\/p>\n
Obviously, if you don\u2019t use the service\/product, you shouldn\u2019t offer a testimonial just for the sake of getting a backlink.<\/p>\n
In the long run, that doesn\u2019t help your reputation.<\/p>\n
However, testimonial link building is a very powerful strategy that when used ethically, can land you high-quality backlinks and more exposure to your brand.<\/p>\n
2. Reach Out To The Sites You Linked To<\/h2>\n
Every time you publish an article, make a note of the other sites you\u2019ve mentioned.<\/p>\n
Then reach out to them, saying you\u2019ve mentioned their site in your latest article and it might be worth a share\/link back.<\/p>\n
It only takes a couple of minutes to hit up another site\u2019s contact\/social media page and drop them a message.<\/p>\n
But if you do this every time you publish an article, the results will compound!<\/p>\n
Why Does This Link Building Method Work?<\/h3>\n
It\u2019s based on reciprocity – one of the most powerful influencing factors.<\/p>\n
When you provide value upfront by creating a link to their site, the site you\u2019re contacting is more likely to link back to you too.<\/p>\n
Plus it\u2019s a great way to build relationships with other sites in your industry.<\/p>\n
Even if the website doesn\u2019t add a link back to your content, they may share your article on social media which could result in more traffic.<\/p>\n
Will Reciprocal Links Help Or Hurt Your Site?<\/h3>\n
In a study by Ahrefs, reciprocal links are very common and don\u2019t have a negative impact on your site, in moderation. So this is a very powerful link building technique if you use it with caution…<\/p>\n
Moderation is the keyword here!<\/p>\n
Excessive link exchanges can go against Google\u2019s webmaster guidelines but occasionally it\u2019s OK.<\/p>\n
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