{"id":13195,"date":"2021-02-24T11:29:53","date_gmt":"2021-02-24T11:29:53","guid":{"rendered":"https:\/\/www.milesweb.in\/blog\/?p=13195"},"modified":"2026-01-31T11:45:19","modified_gmt":"2026-01-31T06:15:19","slug":"latest-seo-trends","status":"publish","type":"post","link":"https:\/\/www.milesweb.in\/blog\/seo\/latest-seo-trends\/","title":{"rendered":"Latest SEO Trends to Sail Through"},"content":{"rendered":"\n

It is always interesting to experiment and deploy newer SEO techniques with Google, mainly because the search engine algorithm of Google keeps evolving to better the quality of the search results.<\/p>\n\n\n\n

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Did you know? <\/strong><\/p>\n

90.1% of the total search engine market share belongs to Google<\/strong>(Google + Google Images), followed by YouTube (owned by Google), Yahoo!, Bing, and Amazon. It is no wonder being the most popular search engine in the market, most SEO trends every year are always revolving around Google.<\/p>\n<\/div>\n<\/div>\n\n\n\n

The big question, as always, is how does Google’s algorithm rank its search results?<\/p>\n\n\n\n

Each year, Google gets better at finding and placing relevant content helpful to the user. It does so by being very particular and brutal if necessary with its SERP and BERT. Traditional SEO techniques like writing content solely on keywords and stuffing links are no longer viable options as it has come to bite back many digital marketers.<\/p>\n\n\n\n

But worry not! By the time you are finished reading this piece, you would get a clearer picture of the trending SEO practices.<\/p>\n\n\n\n

Content<\/h2>\n\n\n\n

Google has always valued content that is original and authentic. You can employ all the SEO trends and techniques in your book, but if the content isn’t unique or up to the mark, it will not rank on Google.<\/p>\n\n\n

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It just goes on to show that the content is still the king, and Google would always prefer the real deal to a copy.<\/p>\n\n\n\n

Invest your thinking into organizing your content with proper titles, content headers, subheadings, etc. Try not to be bound to stuffing keywords in the content and try to pass it on naturally, keeping its relevance intact. For example, you can use long-tail keyword phrases in your content to better align them with the searcher’s intent.<\/p>\n\n\n\n

Long story short, it would all be up to your writing skills that help your work stand aside from the rest.<\/p>\n\n\n\n

Courting Web Vitals for UX<\/h2>\n\n\n\n

Ever since Google announced in May 2020 about its Core Web Vitals, digital marketers have gone to great lengths to uncover what they are and their workings and responses.<\/p>\n\n\n\n

Google describes Core Web Vitals as a set of metrics to appraise crucial aspects of the user experience.<\/p>\n\n\n\n

The exact parameters that we can consider as Core Web Vitals are still arguable. But it’s clear that they all point to the loading speeds, responsiveness to users and visual stability that measure overall user experience on a website.<\/p>\n\n\n

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Image Source: https:\/\/webdevstudios.com\/wp-content\/uploads\/2020\/08\/search-signals-page-experience-graphic.png
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Google has put a lot of thought into it and even updated popular developer tools like Lighthouse and PageSpeed Insights to give more concrete recommendations. You can even fetch a dedicated report via Google Search Console to identify any possibilities for UX improvement. More such tools are in development to help induct Core Web Vitals into websites to get better rankings by collaboration between Google and some developers.<\/p>\n\n\n\n

Creating Video Content<\/h2>\n\n\n\n

Internet users are always evolving their tastes in terms of content. A video on YouTube or any other digital media would be more effective in making people visit your website than they are with any other type of content. Why? Because most people prefer watching videos rather than reading.<\/p>\n\n\n\n

You can begin by optimizing the video description on YouTube. The video description is like a calling card to your content and, you should put some thought into creating one. Note that the video description should be crisp yet understandable and must contain relevant keywords.<\/p>\n\n\n

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Integrate YouTube videos into websites to enhance the user experience. It would definitely boost user’s interest and, as a side-benefit, improve the content’s ranking.<\/p>\n\n\n\n

Including transcripts for the video can also help in improving on-page SEO, but not always. You may have to do a little trial-and-error routine with it.<\/p>\n\n\n\n

Advent of AI<\/h2>\n\n\n\n

According to Google’s VP of Search, 15% of the search queries received every day by Google are unique and never seen before. It made identifying the user’s perspective difficult for the search engine, often providing irrelevant search results.<\/p>\n\n\n\n

RankBrain and BERT by Google have helped the search engine evolve further by enhancing its ability to comprehend user’s expectations and provide relevant results.<\/p>\n\n\n\n

Google introduced RankBrain in 2015 as a component of its core algorithm to ascertain the most relevant results to search queries. RankBrain utilizes machine learning, the ability of machines to teach themselves by analyzing data and identifying patterns. It is evolving by itself, providing Google a better understanding of the likely user intent behind a search query.<\/p>\n\n\n\n

Jacob Devlin and his colleagues from Google introduced Bidirectional Encoder Representations from Transformers or BERT in 2018. Like its name, there is no easy way to explain its functionality as a neural network-based technique for natural language processing pre-training.<\/p>\n\n\n\n

In simple terms, BERT helps Google to understand the context behind a user’s search query even if it may seem unclear at first glance. For example, you can search for a song by searching for a particular line from it and, Google would display that song in its search results.<\/p>\n\n\n

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With BERT and RankBrain, you don’t have to write for SEO by ineptly stuffing your content with keywords. Instead, Google would recognize your content and rank it based upon the user’s requirement.<\/p>\n\n\n\n

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You can refer:<\/strong> Artificial Intelligence: Effective Guide for Web Developers and Designers<\/a><\/div>\n<\/div>\n\n\n\n

EAT or Perish<\/h2>\n\n\n\n

In 2013, Google published a Search Quality Rater Guidelines. It was a 168-page document used by actual human raters to assess the quality of its search results. It suggested that the quality raters would appraise a website based on E-A-T- expertise, authoritativeness and trustworthiness.<\/p>\n\n\n

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EAT was inducted with Google so that the users would get quality content that comes from a trusted and eligible source. For creators that are into YMYL(Your Money or Your Life) niche, it is a crucial constraint to consider while doing SEO.<\/p>\n\n\n\n

There are some conventional methods to improve your site’s EAT:<\/p>\n\n\n\n