Did you know that creating a great landing page in WordPress is a doorway to effective conversions? You may already know landing page conversions can be of different types like gathering leads, selling products, clicking a button or creating an account.<\/p>\n\n\n\n
Depending on your requirements, you can customize your landing page to get the best results.<\/p>\n\n\n\n
In this article, we\u2019ll discuss what a landing page is, talk about when to create a landing page and focus on the difference between a landing page and other pages.<\/p>\n\n\n\n
We\u2019ll also shed light on their goals and finally, show a way to create and customize landing pages with the Astra theme<\/a>, Starter Templates and Spectra.<\/p>\n\n\n\n After the tutorial, we\u2019ll also give you a few bonus and pro tips that will help you become a master in creating and customizing landing pages.<\/p>\n\n\n\n So, let\u2019s begin\u2026<\/p>\n\n\n\n A landing page is a standalone page that’s part of a marketing campaign. It’s usually to collect information in return for something, like a free download or other incentive.<\/p>\n It can be for other reasons too, like selling a single item.<\/p>\n The landing page may include different\u00a0 functionality for different industries.<\/p>\n For example, a software landing page may include a way to give the visitors a hands-on experience with the app along with CTAs for a free trial, a free version and a button to land on the pricing plan page.<\/p>\n Typically, a landing page is used in conjunction with advertising campaigns to increase leads and conversions.<\/p>\n The purpose of the landing page is to get the visitor to take action, so the design and copy should be focused on that goal.<\/p>\n When designing a landing page, it’s important to keep your target audience and conversion goal in mind.<\/p>\n There are many different types of landing pages, but they all have one thing in common: they are designed to get the visitor to take action.<\/p>\n Whether it\u2019s subscribing to a newsletter, filling out a form, or making a purchase, there is always a single goal in mind.<\/p><\/div>\n\n\n\n Related: 7 Traits Of A Highly Effective Landing Page<\/a><\/strong><\/p>\n\n\n\n When you’re running a business, there are a lot of moving parts. You’ve got to keep track of your inventory, website, social media presence, and sales funnel.<\/p>\n\n\n\n And somewhere in there, you need to find time to create a landing page.<\/p>\n\n\n\n Landing pages showcase the key features and benefits of a specific product or service and provide a way to take the required action.<\/p>\n\n\n\n They are an integral part of marketing.<\/p>\n\n\n\n Before you create a landing page, you should think about your goals. What do you want people to do when they land on it?<\/p>\n\n\n\n Ask yourself the following questions to help you formulate a plan.<\/p>\n\n\n\n Do you want visitors to: <\/p>\n\n\n\n While creating your landing page, keep a list of such questions so that you focus on your goals.<\/p>\n\n\n\n A landing page has only one purpose: to get the visitor to take the desired action. Normal pages can be used for multiple goals such as awareness and information.<\/p>\n\n\n\n A landing page is a web page designed to capture your visitors’ attention and persuade them to take the desired action. This could be signing up for a newsletter, downloading a white paper, or making a purchase.<\/p>\n\n\n\n To achieve this goal, landing pages are usually very focused and free of distractions. They typically have strong calls to action and persuasive copy that encourages visitors to take the next step.<\/p>\n\n\n\n The design of landing pages is also usually very different from other pages on the site – they are often much simpler and more streamlined.<\/p>\n\n\n\n The primary goal is to make visitors aware of the benefits of what you offer.<\/p>\n\n\n\n The secondary goal of creating a landing page is to create a sales funnel by collecting leads.<\/p>\n\n\n\n The tertiary goal is to convert those leads into paying customers.<\/p>\n\n\n\n Every website has a specific target audience, and a landing page is no different.<\/p>\n\n\n\n The key to a successful landing page is to know who your target audience is and what they are looking for.<\/p>\n\n\n\n This way, you can design your page in a way that will appeal to them and encourage them to take the desired action.<\/p>\n\n\n\n There are two main types of targeted traffic: paid traffic and organic visitors.<\/p>\n\n\n\n Paid traffic consists of people who have been specifically targeted through advertising. Organic visitors find your site through search engines or other inbound marketing strategies.<\/p>\n\n\n\n When designing your landing page, it is important to consider both types of traffic.<\/p>\n\n\n\n Paid traffic is more likely to convert, but it can be more expensive. Organic visitors may take longer to convert, but they are typically more valuable in the long run.<\/p>\n\n\n\n Ultimately, the best approach is to focus on both types of traffic to maximize your results.<\/p>\n\n\n\n When creating a landing page, you can use sales funnels to nurture leads. To create a good sales funnel, you can add CTAs (calls to action) or an input field to collect leads.<\/p>\n\n\n\n As we already mentioned, the main purpose of adding CTAs is to make the sales funnel optimized.<\/p>\n\n\n\n But adding CTAs is not just enough to capture leads. You should optimize your landing page with proper content that sheds light on the benefits of your products.<\/p>\n\n\n\n This way, you can convert visitors into paying customers.<\/p>\n\n\n\n Your landing page is one of the most important pages on your website. It’s the first thing visitors see when they come to your site as a result of your marketing efforts.<\/p>\n\n\n\n And it’s where they decide whether to stay or leave. That’s why it’s so important to have strong, compelling content on your landing page.<\/p>\n\n\n\n Content will persuade visitors to stay on your site and learn more about your offer. It needs to be well-written and relevant to their needs.<\/p>\n\n\n\n Most importantly, it has to be interesting and engaging. If your content is dull or irrelevant, visitors will quickly leave.<\/p>\n\n\n\n So how do you create strong content for your landing page?<\/p>\n\n\n\n Start by understanding what your target audience is looking for. What information do they need? What would persuade them to convert? Once you know that, you can start writing copy that speaks directly to those needs.<\/p>\n\n\n\n Related: How to Improve Landing Page Performance of Your WordPress Website?<\/a><\/strong><\/p>\n\n\n\n Now that you know about landing pages, it is time to create one. Just follow along these six easy steps and you will be good to go.<\/p>\n\n\n\n We assume that you are a complete beginner in creating your first landing page. So, before we move any further, let\u2019s have a look at the following requirements.<\/p>\n\n\n\n TLDR: If you already have a live WordPress website you can skip the first three steps.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n Before you create a landing page, you need to get a domain name for your website. This is the www. name you type into your browser.<\/p>\n\n\n\n After getting your domain name, it\u2019s time to buy hosting. Hosting is where your website is stored and made available on the web.<\/p>\n\n\n\n You can get hosting from reputable companies like MilesWeb<\/strong><\/a>.<\/p>\n\n\n\n At this stage, you need to install WordPress. WordPress is free and open source and most hosting providers install it automatically or use software installers.<\/p>\n\n\n\nWhat\u2019s a landing page?<\/h2><\/p>\n
When to create a landing page<\/h2>\n\n\n\n
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Why is a landing page different from a normal page?<\/h3>\n\n\n\n
Goal (Why we are creating a landing page)<\/h4>\n\n\n\n
Targeted traffic(Customers, paid traffic)<\/h4>\n\n\n\n
Call to action(More focus on user engagement)<\/h4>\n\n\n\n
Content<\/h4>\n\n\n\n
Creating a landing page in WordPress<\/h3>\n\n\n\n
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Step 1: Get a domain name and hosting service<\/h3>\n\n\n\n
Step 2: Install WordPress<\/h3>\n\n\n\n
Step 3: Install and activate the Astra theme<\/h3>\n\n\n\n