{"id":7763,"date":"2018-12-17T04:25:13","date_gmt":"2018-12-17T04:25:13","guid":{"rendered":"https:\/\/www.milesweb.in\/blog\/?p=7763"},"modified":"2022-08-25T12:38:57","modified_gmt":"2022-08-25T07:08:57","slug":"seo-trends-in-coming-years","status":"publish","type":"post","link":"https:\/\/www.milesweb.in\/blog\/seo\/seo-trends-in-coming-years\/","title":{"rendered":"Is Your Website Ready for SEO? Check the Trends that will Matter"},"content":{"rendered":"

New year is right around the corner and now it\u2019s important to plan for your next year goals. You won\u2019t find a better time than now, to get ready for the future. The coming year might be the biggest year for SEO. This year you have already noted down massive changes in your ways to search and do business due to the augmented reality and virtual reality, or artificial intelligence and blockchain.<\/p>\n

To be clear, this isn\u2019t any lame \u201cSEO in Coming Year\u201d predictions post. The strategies mentioned in this article are tested and working and will also work.<\/p>\n

Let\u2019s dive into the SEO trends to make your website more SEO friendly.<\/p>\n

\"\"AI will Change the Way of Your Keyword Research<\/h3>\n

The underlying mechanisms of Artificial Intelligence (AI) in terms of keyword research will need to be understood by the SEO team. As per some experts, this way of searching will require 5-10 years to be followed. So, it is better to inform your SEO team about this enhancing AI industry, to be prepared for its impact on SEO. While performing SERPS, your SEO team will need to consider users\u2019 hobbies, interests, location, gender and search history.<\/p>\n

The head of PR at the famous marketing application SEMrush, Jana Garanko says that AI will change the way of users\u2019 keyword research and the rankings will highly depend on the private demographic data.<\/p>\n

Keep Your Voice Search on Radar<\/h3>\n

\"\"<\/p>\n

People like you and me are searching for answers with the use of Siri, Alexa, and similar other electronic personal assistance apps and devices. They conduct searches in the form of queries such as \u201cwhere can I find the best baby clothes?\u201d or \u201cwhere\u2019s the nearest car shop?\u201d<\/p>\n

Businesses and service providers will need to provide information in the form of answers to questions raised and solutions to their problems.<\/p>\n

Check the surprising facts for voice search:<\/strong>
\n\u2022 As per the Google\u2019s blog<\/a>, 41% of adults perform at least one voice search every day.
\n\u2022 There has been increase in voice searches<\/a> performed in Google by 35x since 2008.
\n\u2022 From the total mobile searches 20% are voice searches<\/a>.<\/p>\n

A. Optimize for Local Search<\/strong><\/p>\n

People mostly do voice searches for local searching. As per the Bright Local\u2019s Voice Search for Local Business Study<\/a>, 46% of those who search via voice are finding local businesses on a regular basis.<\/p>\n

In case it proves to be logical for your brand, you can use geo-targeted keywords, build up your positive customer reviews, and ensure your NAP (name, address, phone number) are reliable across all of your online business listings.<\/p>\n

B. Use FAQ Pages<\/strong><\/p>\n

In order to rank for questions as well as answers, you will need to create high-quality FAQ pages to gather the most common questions you come across regularly.<\/p>\n

C. Make Sure You\u2019re Mobile-Friendly<\/strong><\/p>\n

Finally, in order to rank for voice search queries, you have to ensure your pages are mobile-friendly. Google will not show the voice search answers from sites that lack in this area.<\/p>\n

Related:\u00a0SEO: How your potential customers find your business on Google?<\/a><\/strong><\/p>\n

\"\"Local Search Geo-Targeting<\/h3>\n

Businesses that depend on attracting the local customers should work on local search geo-targeting.<\/p>\n

In case, users are finding a dog groomer based in Dallas, Texas, businesses want to be the first in the Google search result for \u201cdog groomer in Dallas\u201d.<\/p>\n

One of the best ways to ensure is to optimize the dog groomer\u2019s website to point to where the business is located. So, small businesses should significantly focus on local search optimization.<\/p>\n

Local search targeting will be done more precisely. This additional precision will result into highly targeted search results. It means instead of targeting the community of Dallas, you might end-up targeting the cross-streets. Improved funnels will get created for pre-qualified consumers with more precise targeting.<\/p>\n

It\u2019s a fact that proximity is significant for all of us. In case, you are looking for an H & M brand store which is far away from your place and find an equal or slightly lesser quality service that is located just few miles from your location, you might take it over the competition. This type of scenario can be seen when consumers visit a store that doesn\u2019t offer the product they are searching for. Therefore, consumers will consider the nearest business that offers that particular product.<\/p>\n

Search campaigns that are highly targeted, may it be paid ads or SEO, those are going to rule the competition. Due to this, the search changes from singular experience of being car-based to being foot-based. This indicates that the \u201cnear me\u201d searches have busted over the years.<\/p>\n

Content Is Still King, But Only the Content that Trigger Your Thoughts<\/h3>\n

\"\"<\/p>\n

Content is thought to be a strategy for marketers and is already well-known to them. It will continue to be the marketers\u2019 strategy for the upcoming year.<\/p>\n

A quality and engaging content is what informs people about a website or business. It also tells the readers that a particular company is good and helps people, building up a perfect brand image.<\/p>\n

Content will create a powerful influence in search engine rankings in similar to the past years. In the SEO industry, content production is a core business model and several companies pop up as content marketing solutions every few months. You will find many content marketing companies are scam as those hire the overseas workers to prepare a low-grade content quickly which lastly results into low rankings. But there are even good content companies that work hard to search quality writers as well as videographers that are capable of producing top-level content.<\/p>\n

There will be increase in competition for high-quality content experiences as ever before.<\/p>\n

In case, your website isn\u2019t loaded with content, you won\u2019t see much progress with your SEO targets. It will become significant to beat your competition in the content sphere for ranking above them.<\/p>\n

Having a large collection of proven content will benefit a website from different point of views. It should include internal linking that helps Google to learn more about the new as well as old content you produce.<\/p>\n

This ultimately helps in filtering the web surfers who are already inspired with a small portion of your content into more of your content. With this, the pages per session stats in Google Analytics get improved which is a big prompt in SEO algorithm of Google.<\/p>\n

Producing more content that is quality driven will be a road to success in terms of SEO.<\/p>\n

Related:\u00a0Tips On Writing SEO Friendly Content For SEO Beginners<\/a><\/strong><\/p>\n

\"\"Optimize for Google’s Mobile-First Index<\/h3>\n

It\u2019s just a few months that millions of people got \u201cMobile-first indexing enabled\u201d messages.<\/p>\n

What was that?<\/strong><\/p>\n

It means Google is now considering the mobile version of your website as the \u201creal\u201d version. And this might have an impact even if people are searching your business from a desktop.<\/p>\n

This move proved to be sensible. You can observe that today, 60% of Google searches are done from a mobile device. And mobile searches are growing at a faster pace.<\/p>\n

Although the Mobile-first index of Google isn\u2019t live for everybody yet, it\u2019s getting live slowly. So, even if you have or haven\u2019t got the green signal from Google for this, it\u2019s time to be prepared.<\/p>\n

3 Simple Steps to Optimize for Google\u2019s Mobile-First Index<\/strong><\/p>\n