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Social Media Has Taken Over<\/h3>\n
As per we are social<\/a>, globally, there are 3.196 billion social media users, which is almost equal to 42% market penetration. With the numbers you can see that social media has a significant impact on the society, especially in the marketing world.<\/p>\n Since social media plays a key role in everyone\u2019s routine life, it is important for businesses to understand the changes implemented in social networks. Video, automation and influencers are the most popular social trends currently, but there is even something more.<\/p>\n You need to remember that dominating a single platform isn\u2019t enough today. The leads you see on Facebook aren\u2019t on YouTube and those on YouTube aren\u2019t similar to those that read your website content. Therefore, you would succeed when you repurpose your content on multiple platforms.<\/p>\n Social media helps a lot in promoting any business. If you haven\u2019t thought about your social media marketing strategy yet, don\u2019t miss to start it right now.<\/p>\n Related: Social Media Trends That All Businesses Need To Follow<\/a><\/strong><\/p>\n When you use AI to automate ad buying for targeting more specific audiences, it is called as programmatic advertising. A good example of programmatic ad buying is real-time bidding or auctions. It is done to increase the chances of reaching to success goals of the marketing campaign and reducing the customer acquisition costs.<\/p>\n Marketers get a chance to deliver the promise of \u201cright user, right message, right time, right place\u201d with AI technology. This is done by predicting the users that might engage with an ad as well as quickly passing a bid opportunity in their media-buying system.<\/p>\n A specialized form of software that acts as a virtual “caretaker” that communicates with the users and assists them in reaching their goals is called a chatbot. The way chatbots interact with humans is natural and the interaction is done via text chat windows, but you can even interact verbally.<\/p>\n You will see the use of chatbots broadly on Facebook by several people for different tasks. Chatbots can easily handle things such as providing weather reports to automating some basic customer support functions. With bots, users can interact personally with complete concentration without dragging too much from limited human resources. There has been significant increase in usage.<\/p>\n It is also expected to grow and become more generalized in the consumers\u2019 eyes. In simple words, the originality will lose its color and those will be seen as becoming highly extensive and usable.<\/p>\n As year will arise, chatbots are expected to be the first place where someone will go to order food, select a mobile plan or maybe book a hotel room. Chatbots will help your users to do all this without the need to download a native app.<\/p>\n As per the data, chatbots will rule in coming years. As per the study of LivePerson<\/a>, only 11% of the people had a negative perception about chatbots out of 5,000 people. Furthermore, 33% had a positive mindset about chatbots and 48% were unresponsive till their problems were resolved.<\/p>\n So, don\u2019t wait. Develop a chatbot for your brand. They are very easy to develop and might bring a difference between closing a quick sale and losing a customer to a service with an easy-to-use chatbot \u2013 specifically for food delivery.<\/p>\n The below stats display the value of incorporating video<\/a> into your digital marketing strategy:<\/p>\n \u2022 As per 70% consumers, they have shared a brand\u2019s video. To experience the higher engagement with your video marketing, you can create a video post or start a live broadcast on Facebook, Instagram or LinkedIn.<\/p>\n Live video is becoming popular since, large number of businesses are using it for interviews, product demos or \u201cbehind the scenes\u201d glimpses of events, how products are made, life in the office, etc.<\/p>\n The cost of the film equipment is decreasing and the quality of smartphone cameras is increasing, and this is helping the businesses and marketers to convey messages through live videos instead of phone calls or emails. This is called as the 1:1 video approach<\/a>.<\/p>\n SERPs display YouTube as well as other videos and therefore, video SEO is becoming highly important. It includes using text overlays and closed captions, title, description and file names. Related:\u00a06 Tried And Tested YouTube Marketing Tips For Startups<\/a><\/strong><\/p>\n As per the article on TheeDesign 2017<\/a>, there are around 3.5 billion searches performed on Google every day out of which one-third are voice searches and those are dominated by personal assistant devices. People have increasingly started using Amazon\u2019s Alexa, Apple\u2019s Siri and Google Assistant every day. This has greatly improved their capacity for understanding human speech and so, they can prove to be helpful in both searching for information on the web and doing things around the house.<\/p>\n Don\u2019t miss to check the below stats related to voice searches:<\/p>\n \u2022 By the year 2020, 50% of all searches<\/a> will be performed via voice searches. User experience is been taken to a completely new level by machine learning. No, I am not talking just about voice search. There\u2019s also visual search that\u2019s on rise.<\/p>\n Visual search helps in identifying objects within the image and then searches for images that relate to those objects.<\/p>\n For example, if you want to buy a bed of specific design, you will be able to use visual search to shop for that similar bed.<\/p>\n This sounds quite unbelievable, right? But the technology used by visual search is still limited. The reason behind this is, it is important that the machine learning recreates the mind\u2019s image processing prior to, it effectively produces a practical visual search application. It\u2019s not just about spotting out an image. It is important that the machine recognizes a variety of shapes, colours, sizes and a pattern, similarly as the human mind does.<\/p>\n Users can upload an image to perform a search and also get more specific results with visual search.<\/p>\n Today, content, ads, offers, emails, push notifications and everything else have become convincing platforms for consumers all the time. Businesses also have reached the point where they can\u2019t find more ways to process information. Therefore, brands and marketers are finding it really hard to grab the attention of the audience. This is where micro-moment marketing comes into spotlight.<\/p>\n Micro-moment is considered to be a new type of consumer behavior as per Google. It occurs when people automatically turn to a device. Generally, a smartphone is used to act on a need, to learn something, buy something, do something or get to know something. There are different types of micro-moments such as I-want-to-go-moment, I-want-to-know moment, I-want-to-buy moment or I-want-to-do moment. According to Think with Google<\/a>, Google\u2019s content marketing team, users experience \u201cmicro-moments\u201d on average 150 times a day.<\/p>\n Do you know why micro-moments are so important? The reason behind micro-moments being so important is, people\u2019s instant decisions on buying anything, going anywhere or selecting a restaurant for eating that allows you a second\u2019s span to catch their attention. The strategy is working because it provides consumers with right information exactly when it is required.<\/p>\n For reaping the benefits of micro-moments, you will need to follow your consumers and track what information they search for in a particular moment. This includes Google Maps, Google, Amazon, YouTube, and any other place where people search for information at a moment\u2019s notice.<\/p>\n In influencer marketing, key brand advocates are used to deliver your message to the larger market in an organic way. It isolates people with large social followers that influence your target audience and then runs marketing activities that feature those key influencers.<\/p>\n Basically, it is a type of word-of-mouth marketing in which important leaders help to drive your brand\u2019s message to the larger market.<\/p>\n Influencers help in effective marketing that leads to attracting customers. They can either be celebrities and YouTube or Instagram stars to well-known bloggers and journalists. They help spread the word about a business or product via their social channels.<\/p>\n Best example of influencer marketing is the ad of Colgate Super-Flexi in which Virat Kohli, the Indian cricket team\u2019s captain influences to use the Colgate Super-Flexi tooth-brush to clean your teeth.<\/p>\n So, you might try something like this.<\/p>\n Customers are segmented in many ways, which means they are targeted based on similar demographics and interests. Communication forms such as e-newsletters, news and updates, and offers and promotions are often segmented.<\/span><\/p>\n In addition to the standard opt-in\/opt-out marketing strategies, brands should consider more detailed and considerate tagging of their email content that allows users to actually opt-out of specific kinds of content.<\/span><\/p>\n It’s nearly impossible to miss the rise of online currencies and NFTs over the past few years, even if you don’t invest in crypto yourself. You might not think that it affects your marketing strategy at first glance, but that’s not the kind of passive thinking we’re looking for coming years.<\/span><\/p>\n With social platforms like Twitter now integrating cryptocurrency payments, and display tools showcasing in-app NFT purchases on the rise, it’s time to consider how your brand can get involved. Facebook is already promoting the use of NFT display options and avatars, and we expect more companies to follow suit.<\/span><\/p>\nProgrammatic Advertising will Show Up
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Chatbots Will Become A Common Thing<\/h3>\nVideo Marketing Will Become Compulsory
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\n\u2022 72% of businesses state that video has greatly improved their conversion rate.
\n\u2022 According to 52% of consumers, watching product videos increases their confidence in taking decisions while online purchase.
\n\u2022 65% of executives check the marketer\u2019s website and 39% of them call a vendor after watching a video.<\/p>\n
\nAlso, the 360-degree video content that offers a more interactive experience is rising.<\/p>\n![\"\"](\"https:\/\/www.milesweb.in\/blog\/wp-content\/uploads\/2018\/12\/megaphone-speaker-audio-paper-icon_53876-65581-min-300x291.jpg\"){kind=icon}
Voice Search Is on the Rise<\/h3>\n
\n\u2022 On Google, 20% of mobile queries<\/a> are voice searches.
\n\u2022 On Bing, 25% of all searches<\/a> are voice searches.<\/p>\n![\"\"](\"https:\/\/www.milesweb.in\/blog\/wp-content\/uploads\/2018\/12\/visual-search-min-300x271.jpg\")
Visual Search will Improve User Experience<\/h3>\n![\"\"](\"https:\/\/www.milesweb.in\/blog\/wp-content\/uploads\/2018\/12\/micro-moments-min-300x255.jpg\")
Micro-Moments Are Taking Over a Consumer Journey<\/h3>\nInfluencer Marketing will Boost Up
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<\/h3>\nContent Segmentation<\/h3>\n
NFTs and crypto in social media ecommerce<\/h3>\n