How long have you been in the business? Maybe quite some time or just starting with it, right? But, people still don’t know the difference between marketing and selling even when they have been in business for years.
It is a vital concept to understand if you are just getting started with your enterprise. And this article will help you gain a lot of insights into the matter.
Marketing and selling are two essential terms of business. They help you generate leads, sales and eventually money. So, for any business to achieve success, they need to master both in order to improve wealth.
Commonly, one can be a pro at selling and not understand marketing. That is not a big deal these days. Everybody wants to start a firm and straight away make money. But, making money is not as easy as it seems.
It takes strategies, learning, skills and abilities to make it work for you.
Marketing and selling are concepts that entrepreneurs need to understand if they want to generate more and more sales every day.
Do you know why big brands are big today? It is simply because their marketing level is higher than their selling activities, which leads to sales.
In this article, we will talk about the difference between marketing and sales. If you read it till the end, you will get better at your business.
What is the Difference Between Marketing and Selling?
How well do you observe the market?
In case you are not aware, when a business focuses on sales, it rules the market.
It is simple!
Selling is direct. It depends upon the seller’s needs and requirements. If he wants to sell a particular pen at a specific price, the buyer has no say in it.
It depends on whether the buyer wants to purchase it, but the seller will not negotiate. He will stick to his profit-earning plans, which may also lead to fewer sales.
Marketing, on the other hand, creates a buying need. Your product and services remain the same, but the marketing influence increases the demand. If you could sell 2 pens through direct selling, marketing can help you sell 20 pens. That is because the customer demands it.
Here you don’t sell the product, but emotion. Even if the customer doesn’t need to buy the product, human behaviour will influence them into purchasing.
Almost all consumers have adequate purchasing behaviour. They make purchases because of marketing trends. Even if there is no need for the product, the market will influence the consumers. If they happen to like the product, they are more likely to return to your business.
That is why it is said, focus on marketing as much as selling. It attracts leads, creates demand, and captures the market. However, selling requires making a sale to the prospect directly, which doesn’t attract more buyers.
Marketing is so dynamic that you can generate thousands of leads in a day and convert hundreds of sales out of them. But in selling, you deal with one prospect at a time, convincing them to opt for your product.
Sometimes customers’ needs are taken for granted to achieve the selling purpose of the business. Such companies don’t consider customer preferences. They only want to sell the products, which results in lower customer satisfaction.
The difference between marketing and selling also focuses on the area that, as a process, selling is to take place after marketing.
The marketing process includes planning. Such as identifying the target population, analysing customer needs (identify buyer persona), marketing strategy – pricing, plans, advertising, marketing channels, and customer satisfaction.
If you do not have proper planning, you are more likely to fail at your marketing. Especially the marketing strategy needs to be apt, up to the mark and clear enough to meet your targeted goals. A strategic document including all plannings is crucial. That will lead you to better growth, branding, engagement and eventually, sales.
Role of Marketing in Business
Marketing is a department in itself. It consists of varied specialists that look after your brand’s marketing needs to serve your customers. Every person working under marketing is an expert and helps the company make heavy sales.
All of these experts work in varied areas, following the strategic documentation. These documents make marketing easier as you do not have to plan everything separately. In other words, it is like automated posts.
You plan the entire month and year and accordingly create a schedule. Because of the planning, you will not have to think about ‘what?’ and ‘how?’ Your task will get easier. The only possibility is you may have to make a few changes according to trend, but not much.
Here are the roles played by Marketing Department
- Collaborating for television advertisements
- Print media, broadcast and making of hoardings
- Handling the social media marketing
- Running campaigns
- Focusing on their brand being wary of competitors
- Drafting strategies that go well with SEO trends and Google algorithm
- Creating web content
- Monitoring marketing activities
- Analysing the results and growth
- Collaboration, networking and pitching
- Partnering with other companies and agencies
- Conducting constant market research and,
- Following the schedule
Role of Selling in Business
Under the selling department, specialists try to persuade consumers into buying company products. When selling takes place before marketing, it is direct. It doesn’t focus on customer satisfaction but only on selling.
As sellers, they will make every attempt to convince the customer. Sometimes, they will not even try to convince. They will leave it upon the customer whether they want to purchase it or not.
The company also connects with distributors, who sell the products to wholesalers. Then wholesalers sell them to retailers, who make direct sales to the end customer. At points, companies also require salespeople to reach buyers and persuade them into buying.
If you analyze both roles, you will understand that they highlight the difference between marketing and selling. However, if selling takes place after marketing, there are chances of more sales than expected.
To Sum Up
Marketing and Selling are interconnected. Without marketing, you may not make many sales or enhance your brand identity. And if your marketing is not making you sales, you need to improve the plan.
If you do both well and together, you will see an increase in brand engagement. It will also increase the authenticity of the company and its products. The more demands you receive, the more you win in the market.
That is why it is said that marketing creates awareness, needs and demands, resulting in more sales. So, make sure you do not only focus on selling but also consider marketing.