If you really like to pen down your thoughts, then creating a blog is the right thing to do. You can take up blogging as a hobby or as a profession, in any which way, blogging will certainly benefit you. Freelance blogging is definitely rewarding, but blogging also plays an important role in expanding the online reach of a business. Irrespective of whether you have a small business or if you own a multinational company, if you seriously engage in blogging, it will become an integral part of your online content marketing strategy.
Drive Traffic To Your Website
Your blog provides you with the opportunity to create content that is relevant to the steam of your business. Your customers and your prospective customers are provided with a better way of understanding the products or services your business provides. This is a great marketing strategy for driving more traffic to your website. Make sure that you are posting the blog updates on all your social media profiles. Post the blog updates with relevant and attractive images for better reach. Also, make sure that you post inbound links directly to your blog articles in order to drive traffic to the specific pages of your website.
Increase Your SERP
Blogging enhances the effect of your SEO activities. Fresh content that is relevant and readable will always attract the right audience. Make sure to use the right keywords in your blog articles. Post new updates in your blog on a regular basis about your business, industry or products / services offered and make use of relevant keywords in them. This will naturally enhance your search keywords. Blog topics are a significant way through which Google and other search engines will find your website for the searched words.
Promote Your Business Brand As An Industry Leader
Well written blog posts depict your company as a leading brand in the industry. By posting on topics that resonate with your industry and by displaying your knowledge, you are basically marketing the caliber your business and products / services offered.
For instance, if you are a retailer, you can write blog posts about the products that you are selling. As a result of this, your potential customers will get the important information about the products that they are seeking.
If you are running a B2B business, post articles about your industry and services. Post many articles that will make you a hub or the best place to get information about your industry.
Basically, they key is to know what information your customers are seeking and post blog posts on the basis of that. If your customers like your blog posts, they will certainly visit your full website and consider your business as an authority for your industry.
Create Customer Relationships
Blog are a great way to create and nurture relationships with your customers. As your blog is directly connected to your website, your customers are in a better position to know about your business or the products you are selling. Enable comments on all your blog posts; also vouch your readers to let you know how they found the article and if it was helpful to them through comments. Take all the good and bad comments in your stride, respond to them and work on them. If you post your blog updates on the social media websites, you are likely to get comments, make sure to respond to them as well.
A Blog Helps To Establish Authority
If you research online, you will know that the best business blogs are the ones that address the common questions that their customers have. If you are constantly posting content that is helpful for your potential customers, this will help you to establish your brand as an authority in the eyes of your target audience. Blogging is also a very handy tool for the sales and service professionals.
For example, if any of your customers has any confusion about the service you provide and if you have a blog post that consists of all the necessary details, all you have to do is provide your customer with the link to that blog post.
Make sure to cover all the important topics about the industry you are operating in and research on the topics that are most searched by your potential customers. If you have all these topics covered on your blog, people will start considering your blog as an authority for getting all the answers they want. This is also a very effective way of converting the potential customers to customers.
Getting Feedback, Reviews And Testimonials
Reader comments are an important source of information for your business. Through the comments, you come to know what your customers think about your products / services and what improvements are necessary to be made. If any of your customers have posted a positive feedback about your blog post or about your business, then it also gives confidence to the potential customers to consider the products offered by your business. On the other hand, a negative feedback provides you with the opportunity to address the concerns of your customers. Responding to good and bad comments has a great impact on the way your business is perceived by your customers.
Create Opportunities To Share Your Content
It’s a very simple tactic! If you read something on Facebook or Twitter, what do you do? Like it and share it! This is also a very important marketing tool. Through blogging you can create opportunities for other people to like and share your content and as a result of this, your content has a vast reach. However, the pre-requisite of this strategy to work is to write very useful and readable content that is depicted with relevant images so that the readers find it interesting and useful. By posting your blog updates in your social media profiles, you are creating a great platform for viral traffic and this results in phenomenal market growth and brand awareness.
If you are looking forward to a great online exposure and establishing your business as a brand in your industry, then blogging is certainly an important tool for you. Irrespective of whether your business is small or big, blogging provides you with a great opportunity to connect with your customers. So if you still don’t have a blog on your website, get one right away! MilesWeb provides with WordPress hosting at an affordable price, go ahead and get your own blog!