Pinterest Ads: An Effective Guide for Beginners

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July 29, 2022

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Pinterest Ads: An Effective Guide for Beginners
Approx. read time : 9 min

Do you love image galleries? Then Pinterest is the best platform to browse visually compelling images. That is why this prominent social media platform has more than 200 million active users. But wait, that is not the gist of my content! We are here today to learn some information about Pinterest ads. What are they, and how are they beneficial to promote your business? You can advertise in a better manner if you have a good web hosting infrastructure that MilesWeb offers. It is because their servers are having SSD disk space and a good bandwidth.

What Is Meant by the Pinterest Advertising?

Pinterest ads or Promoted Pins are paid ads that brands worldwide do to promote their products on the Pinterest platform. It is the best platform to bring your products in front of people at a nominal cost. So, if you are running a digital marketing campaign, I suggest advertising your services or products on Pinterest Ads.

You cannot get an advertising platform blending search engines and social media features; only Pinterest has that power! No matter your business demographics, Pinterest serves you with a large audience base on the platter!

If you are concerned about the Pinterest ads cost, it offers the lowest CPC (Cost Per Click) in social media. Let me share some statistics on how much engagement you can draw from this platform.

A Quick Glance: What Numbers Say?

  • Reports highlight a surge in shopping surfaces of 20% Quarter Over Quarter (QOQ) and Year on Year (YOY) in the 2021 Q4. Also, it shows the doubled figure catalog uploads on this social media platform.
  • Combine free and paid advertising tools on Pinterest and earn a thrice conversion rate and twice the ROI of the ad’s expenditure. 
  • Next, you might doubt how much Pinterest users love shopping? The answer is that 75% of Pinners (Pinterest users) always shop on different eCommerce channels.
  • The above figures might astonish you, and now you have decided to narrate your brand’s story through creative ads on Pinterest. Here are some types you can pick.

Pinterest Ad Types: You Must Know

1. Standard Pins

Let me share a standard example, ‘Standard Pins .’It is the most popular type of Pinterest ad where brand owners showcase their products and content in vertical, square, or video formats. After clicking on Standard Pins, users navigate to the merchant’s site and generate traffic on your website. Even shoppers can Pin ads to their boards or share them among their community.

2. Video Pins

Video ads have a better engagement rate. Hence, create an effective video ad for Pinterest and enable an auto-play feature. These video Pinterest ads are available at the maximum and standard width.

3. Carousel Pins

Carousels feature multiple images with their description. Use this phenomenon in Pinterest ads to make them more creative and grab the attention of the masses. Are you unable to figure out how to use them? You can add different features of products in all images with a short description. Also, hyperlink them to your product page to make users easy to buy them.

4. Shopping Pins

Shopping Pins are typical ads containing different sizes, colors, and information. Create product groups within a catalog and promote them as shopping ads. Many fashions and retail sector brands use this Pinterest advertising practice.

5. Idea Pins

Idea Pins, also called story pins, include infotainment content that draws Pinners’ attention. Thus, these ads are used in demo videos. As far as their format are concerned, they are similar to Instagram Stories. Advertisers can tag users, use interactive stickers, use topic hashtags and add voiceovers to make it more interactive. Idea Pins generate 9x more comments than regular Pins as Pinners continuously look to learn new skills and explore new brands.

6. Try on Product Pins

Try on Product Pins are a blend of augmented reality where you create a virtual ‘fitting room’ (using augmented reality) for your consumers. Mostly, these ads are suitable for cosmetics, healthcare, or personal accessories. However, these Pin ads are unavailable in all nations. Hence, you need to have a Pinterest business account with an entire product catalog on it. Also, use the Pinterest account manager to work with ‘Try on Pin.’

7. Pinterest collection ads

Pinterest collection ads are visible only to mobile users, which account for 82% of total Pinterest users. These ads feature an enlarged product image, followed by three supporting images. If visitors click on one ad, advertisers can present them with more images (upto 24).

8. Promoted Pins

When advertisers promote existing Pins on Pinterest, we call them ads Promoted Pins. The simplest advertising measure is adding a single image or video with a ‘Promotion’ label. Once the user clicks on such Pins, they will be redirected toward the URL of a hyperlinked page.

Related: How Pinterest Can Be Used For An eCommerce Website?

How Does Pinterest Ads Work?

Pinterest Ads are like regular pins having multimedia content. Brand owners place these ads on their company’s Pinterest account, which the audience looks at in their home feed. But at last, you need to have a Pinterest account for promoting ads. Hence, don’t delay and start your business promotion by signing up to Pinterest.

Types of Products That Are Successful on Pinterest

There is no hard and fast rule limited to certain products or services; in fact, Pinterest allows every materialistic product like jewelry, makeup, skincare, recipes, handicrafts, and many more to advertise. So, whether it is a B2B or B2C business, Pinterest is the robust marketing platform for all industry niches.

Globally renowned FMCG brands, automobile companies, and other industry segments make the most of this social media advertising platform. Include your company’s logo, brand descriptions, and other information that make an attention-grabbing advertisement.

Pinterest Ad Objectives: Why Are They Crucial?

Below are some Pinterest Ad Objectives that make Advertisers use this marketing medium:

Brand Awareness

You are presenting your brand on one of the prominent social media platforms. The result is that your brand gets a good amount of exposure or visibility online. Globally, consumers would like to approach your brand and try your products.

Consideration

The ultimate goal of advertising on Pinterest is to generate clicks and increase web traffic. In simpler words, generate good leads that can be easily convertible.

Conversions

Lastly, brand owners have to get conversions also from their ads. Obtaining specific results through ads is possible because Pinterest ads use the tracking code on your site to auto-adjust the digital marketing campaign. Also, this tracking code shows sales are made through Pinterest Ads.

Pinterest ad sizes: What size ads do you require?

1. Idea Pins

If you are using images in Idea Pins, use 20 MB size image and 100 MB per video. For videos, do not keep the track length less than 3 seconds and more than 60 seconds. Add max 100 characters in the title and 250 char in the description of Pin ads. The minimum size of Pin ads should be 1080×1920 px.

2. Collection ad

You could feature an image or a video for collection Pin ads. For images, use a file size of less than 10 MB; for videos, the maximum size should be 2GB. The copy length can accommodate a maximum of 100 char in the title and 500 char in the description.

3. Carousel ad

Keep the carousel ad’s aspect ratio 1:1 or 2:3 with a maximum of 32MB per image size. You can add 2 to 5 images per carousel ad in .JPG or . PNG format. As far as the title and description are concerned, keep it around 100 char in the title and 500 in the description.

4. Promoted Pin

The minimum size of Promoted Pin should be 1000 x 1500 pixels with a recommended 2:3 aspect ratio. Either .PNG or .JPG format, there should be 1 image only.

5. Video pin ad

Maintain the video length from 4 seconds (min) to 15 minutes (max). Recommended aspect ratios are 1:1, 2:3 or 9:16.

Pinterest Ads Targeting

Pinterest ads allow you to reach different demographics and bridge a marketing communication channel with different consumers worldwide. Marketers can use the right set of keywords and add them to their copy content of Pinterest ads. Also, eye-catching multimedia content grabs viewers’ attention, making them scroll and click on ads.

One more feature that Pinterest has is Pinterest Ads Targeting which gives advertisers to choose over 5000 interests relevant to ads. These interests are provided on the data of user activity. As a result, creating personalized advertising campaigns is not a challenging task.

Pinterest Analytics: Does Metrics Matter?

Like Google Analytics, you can use Pinterest Analytics to figure out what your audience love. So, the next time you create an advertising campaign, you can create better and more engaging content for conversions. Comprehend what your audience requires and improve your online marketing efforts.

Using this analytical tool, you will get statistics and metrics on:

  • User clicks
  • Clickthrough rate (CTR)
  • Engagement numbers
  • Total traffic through your Pins
  • Pin saving rate
  • Closeups (number of times users tapped or clicked to zoom your Pins)

Pinterest Ads Strategy for Marketing

Be clear with your Pinterest marketing strategies and define the right target audience. Focus on five main objectives and ensure your Pinterest ads revolve around the same. These are brand awareness, views on videos, website traffic, app installation, and conversions. Start by selecting 25 keywords that you think will generate traffic. Then, pick the right demographics of the target audience and showcase your products through Pinterest ads. Utilize CTAs (Calls To Action) to make your ads more engaging.

Pin Ads Are Helpful for Content Marketing

Creating engaging Pin ads modify your content to the next level. As Pinterest is a visual platform, you have more creative freedom to add short video ads and expand your brand’s narrative in different geographical locations of your target audience.

With Pinterest, brands can easily connect with their customers and create a cross-promotional social media strategy to maximize their reach online. Referring to the above information, Pinterest ads are a great source of paid traffic generation. Thus, your content marketing efforts do not go in vain.

Only you have to get the knowledge about how to create awesome Pinterest Ads.

How can I Create Creative Ads Pinterest?

Remember, you don’t have to satisfy yourself with good ads, but great ads! You must follow these tips below to create compelling and awesome Pinterest ads.

1. Create Captivating Images

The first impression is the last impression! Hence, use high-resolution, vertical, and mobile responsive images (if possible, use compressed images) in your Pin ads. I don’t think people will love boring images with simple descriptions and white backgrounds. Ask your in-house graphic designer to create captivating images or use online photo editing tools.

2. Making Interactive Ads

Giving an interactive shopping experience is a sign of a successful brand. If you want to build Pinterest creative ads, add a mix of product information with benefits and monogrammed content. These personalized Pinboards will create a one-to-one connection with consumers online.

3. Add Logos

Lastly, do not forget to put your brand logo on Pinterest ads. Your company needs to build brand awareness among consumers, make your brand logo visible in every Pinterest ad and connect with customers.

What Next?

Pinterest is here to stay as a robust social media marketing platform. There are billions of searches every month on it, where 87% of Pinners shop online on brands they saw on this platform. So, I conclude that this is a good marketing platform for every industry niche. Pinterest ads will help you connect with the masses whether a small business or a huge corporate conglomerate. Even Gen Z consumers are increasing on this platform. Thus, don’t lose this golden opportunity.

I am a passionate content writer. I write unique, genuine and high-quality content on web hosting and other topics. Being a keen learner I continue to improve my writing skills.