7 Steps To Optimize Your WordPress Website For Lead Generation

Generating a large number of leads is what every website owner wants to achieve. It is a competitive world out there and it is very important to have an edge over the competition to enhance sales and build your brand value. You should give your website visitors a very strong reason to stay connected with your website.

No doubt that your focus is on getting a huge number of potential leads for your website and converting them in customers, but how can you do that?

Irrespective of the type of website you have and the industry you are operating in, it is important to make sure that you are hitting the right type of audience and you are making the right efforts at the right time. During this process, it is very important to know what your target audience is looking for.

Lead Generation With WordPress

In order to achieve more sales and higher conversion rates, it is important to leverage the WordPress platform that comprises of a huge number of tools and plugins. You can easily streamline your lead generation strategies with the tools and plugins offered by WordPress.

You can start with integrating an email marketing service that can help you in terms of expanding your email list and improvising on your marketing campaigns. Apart from this, there are many other WordPress optimization tips that will be discussed in this article.

When you execute effective and result-oriented lead generation strategies, you will be in a better position to capture more leads and convert them into customers. So let’s get started!

Here are some great WordPress optimization tips for lead generation:

#1 Select A Clean Looking Theme

WordPress provides with a wide range of themes that are free and paid. You will get themes according to the type of your website and the industry you are operating in. Whether you choose a free or paid theme, make sure that your theme does not complicate your website. Every aspect of your website should be clearly visible. The look and feel of your website plays a major role when it comes to capturing new leads. Research on various themes before you select the one that you want to apply on your website. Keep two important aspects in mind when you select a theme:

Your website should be easy to use and good to look at.
People will share your website and talk more about it if they find it alluring.

If your website looks good and it is easy to navigate, people will stay on your website for a longer time and they will love it! This means that you can add more call-to-actions and you have more time to convert the leads into customers.

#2 On-Page & Off-Page Optimization

On-Page Optimization

It is extremely important to take the on-page optimization of all your website pages seriously. You will have to optimize various aspects of your website for the search engines including meta title, meta description, meta keywords, URL structure of all the web pages, web page content and much more. The on-page optimization of your website has to be perfect for you to get the right results from the off-page SEO strategies.

Apart from this, it is also crucial to make sure that your website speed is good. A fast website is an important ranking factor for search engine and having a fast website is important from the point of view of your website visitors and customers. For this, make sure that your website is based on a good WordPress hosting platform that comprises of fast SSD servers and all the necessary resources to support the functioning of your website.

Create an XML sitemap of your website, there is a WordPress plugin for doing this. All you have to do is install this plugin and it will create an XML sitemap of your website. Apart from this, check the responsiveness of your website as well. Your website should look perfect on all screen sizes.

Off-Page Optimization

Off-page optimization is more related to the link building activities. It is important for you to publish high-quality blog posts, articles, press releases and guest posts. Share your content through various channels to get more links and leads. However to get the right results, it is important to ensure that your content is informative, useful, relevant and interesting because if your audience likes your content, the search engines will like you too.

#3 Organize Website Menus

People find various things on your website through your website menu. If they are looking for a particular product or a particular piece of information, they should be able to easily find it through your website menu. The most important categories/pages of your website should be displayed at the top of the menu along with the sub-categories below it. It might take some time to organize your menus, but this is an important step.

You put in a lot of time and effort to get a lead on your website. When a person comes to your website he might decide that he wants to have a look at the other products on your website. In this case, if you don’t want to lose your lead, it is important to ensure that all the products are properly listed and starkly displayed on your website menu. Make sure that your website is perfectly optimized with all essential links in the website menu.

#4 Add Related Products/Posts

Having a list of related products/posts displayed on your website makes people spend more time on your website. If you check out any prominent online store, you will always find mentions of other related products along with the products that you are interested in. You can manually add the links of related products/posts or you can easily do this with a plugin. It is ideal to use a plugin as it is fast and easy. For displaying related posts, you can use the Add This WordPress related posts plugin. And for displaying related products, you can use the Related Products for WooCommerce plugin or the WPB Related Products Slider for WooCommerce plugin.

#4 Add An Email Subscription Form

Some people might come to your website without any goal in mind. These people are also your leads and you need to get in touch with them. These people might have read some of your posts online and then they might have come to your website. This makes one thing clear, that they are interested in your content. Therefore, it is crucial to have an email subscription form on your website so that you can send them useful content. For this, you can use the Email Subscribers & Newsletters plugin. This plugin enables you to get new leads, send automated blog post notification emails, create and send broadcasts and manage all the email subscribers. You can also use the Easy Registration Forms plugin to get the contact details of the new leads.

WordPress also provides tools for including a form in the sidebar of your website or you can have it as a popup on your website.

#5 Optimize Your Website For Search Engine

One of the best ways of getting more leads is by optimizing your website for the search engine. People use search engines to find most of the things and if your website pages and posts are optimized for search engines; they will get a better response.

In order to get noticed by your potential customers, it is important for you to be at the top of the search engine results for the keywords and phrases that are relevant to your website and industry. Therefore, search engine optimization is important. You can use plugins like Yoast SEO or All in One SEO Pack that enable you to add custom title, focus keywords and description of your posts as a result of which they rank better and they can be found easily.

#6 Add Social Sharing Buttons

It should be easy for the people to share your website. You must add social media sharing buttons to your products and blog posts. Social sharing buttons enable the visitors to share the posts or pages that they are on and these posts are shared with their followers as a result of which better reach is enabled. You can easily add social media sharing buttons with plugins like Social Media Share Buttons and Social Media Feather. When you add these buttons, it is easy to attract new leads; you can reach out to more number or people by enabling social sharing.

#7 Avoid Lead Loss And Save Your Customers

Generating new leads is a tough process while losing them is not at all difficult. When you put in a lot of time and efforts in getting new leads, it is important to ensure that you don’t lose them at any cost.

There are numerous ways through which you can turn your visitors into customers. One of the most effective ways through which you can keep your prospective customers is through website popups. When the popups on your website are well-designed and appear at the right time, your prospects won’t get annoyed, in fact they will do the needful. Thoughtful popups will help you in improving user experience on your website, you will be able to get more sign ups and you will be able to grow your email list as well. For crating popups, you can make use of plugins like Popup Builder and Popup Maker.

Over To You…

WordPress platform provides you with many resources that help you in generating a large amount of leads. One of the best things about WordPress is that you can quickly make the changes you want and there are plugins for everything that you wish to do. There is no need for you to modify the code of your website for anything, WordPress is extremely user-friendly. Start optimizing your website for lead generation and streamline it with your SEO efforts for best results.