Impact of VPS Hosting on Your SEO

Updated onFebruary 4, 2022

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Approx. read time : 7 min

Ever thought that your SEO can get affected by the type of web hosting you are using?

If you ever thought about this and want to know the answer, here it is!

Getting straight to the answer, does your SEO get affected by the web hosting type you use, the answer to this is YES!!

Your web hosting type certainly affects or impacts the SEO of your website!

You can host your website using shared, VPS, or dedicated web hosting types.

Shared hosting enables you to host your website on a shared server, which means your website shares server space and resources with quite a few other websites. Resources like bandwidth, CPU, RAM, disk space, etc., are shared by the clients.

Shared hosting is the cheapest web hosting type and therefore opted by many customers widely. Shared hosting may not be an appropriate choice for high-traffic websites, and so many customers switch to an upgraded web hosting types, like VPS hosting or dedicated hosting.

However, dedicated hosting is a quite expensive web hosting type that not everyone can afford. Also, you get an entire dedicated server, and you may not use the resources till all are consumed. You may end up paying for the resources that you will never use.

In between the shared and the dedicated hosting lies a great option, and that is VPS hosting.

VPS Hosting/ Virtual Private Server Hosting

VPS hosting provides a dedicated environment on the shared server. A physical server is partitioned into multiple virtual blocks, each block providing dedicated resources to the client.

Read: All you Need to Know About VPS Hosting

The virtualization technique allows each user to have a dedicated IP. With having a dedicated IP, you can install an operating system of your choice and have full root access.

So, if you have a website and are struggling to get the best performance and higher ranking, you certainly need to deal more carefully with the SEO thing.

You can use Linux VPS hosting or Windows VPS hosting according to the requirement of your website.

What Does SEO Refer To?

Search Engine Optimization, abbreviated as SEO, is a process that helps websites, web applications, and web pages to rank highest on Google search pages.

With better SEO, your website pulls organic traffic. Pulling organic traffic means you are not paying for getting the highest rank on the search engines.

In simple words, search engine optimization involves using a piece of online content and optimizing it for search engines like Google to show it on the top of the search results when someone searches for relevant content.

Now that I have already described VPS hosting and SEO, let us get to the point of understanding the impact of virtual private server hosting on SEO.

Read: What is Technical SEO? Best Practices for Higher Rankings!

The following are the factors impacting your SEO when you use VPS hosting for your website.

  1. Website Speed
  2. Reliability and Uptime
  3. Website Security
  4. Root Access
  5. Resource Scalability

1. Website Speed

Website speed plays a vital role when you are concerned about SEO and page ranking. The websites that are fast certainly gain an added SEO advantage compared to websites with low traffic rates.

The speed of your website is majorly dependent on the hosting type you have used for your website. As discussed, shared hosting plans are low-budget plans but do not provide the best level of efficiency and reliability like VPS hosting plans.

VPS hosting plans provide the highest speed and performance because the servers are virtualized, giving each user their isolated portion. Also, the hardware used in VPS hosting is enterprise-class.

2. Reliability and Uptime

The “This web page is not available” message does not attract anyone. Nobody likes to see this message when they enter the URL of your site in the browser’s search box. This issue can certainly be solved using VPS hosting.

One of the most significant advantages of VPS hosting is that you get your own little server. Although there are other websites on the server, the isolation of websites is virtual, and your website remains independent of others. You will be unaffected by the difficulties with another website. Websites sharing your virtual private servers have no impact on the speed, performance, uptime, or security of your website.

Websites are ranked using a variety of factors by search engines. Your website will get a boost in search engine results if it meets all of these requirements. Uptime is one of the requirements.

Search engines, understandably, do not want to direct people to a downed website. As a result, search engines such as Google have web crawlers scanning web pages regularly. If people discover that your website is down, they will report it, which will have a negative impact on your SEO.

3. Website Security

The security of a website is vital not only for its growth and gaining customers’ confidence but also for its SEO efforts. If your website shares resources with a website with a weak security configuration, hackers and viruses have a lot of chances. This might expose crucial company data or perhaps put your website to a halt, which once again poses a challenge for SEO.

You have greater control over the environment and are more insulated from the problem when you use VPS hosting. The ‘bad neighbor’ concerns are no longer an issue because of account isolation. With root access to your server, on the other hand, you may set your website to be as secure as you want it to be.

4. Root Access

One of the benefits of VPS hosting is root access. Root access offers you control over your server, as well as the highest level of permission and authority. You may customize your website by installing custom applications, changing settings, and otherwise tailoring it to your specific requirements using the VPS hosting plans.

Root access enables you to install third-party security apps, modify security configurations, block unused ports, and prohibit applications from accessing the internet needlessly. It also allows you to do a whole lot more to make your website more safe and dependable.

The root access affects your search engine optimization. Secure and dependable websites, as we saw previously, get a boost in search results. A website that is safer and more dependable appears higher than one that is hazardous and unreliable.

5. Resource Scalability

You get resource scalability with the VPS hosting plans. You can scale up and scale down the resources as and when needed by your website. The scalability feature keeps your site up and running even when you have sudden high traffic on your website.

Scaling up resources during high traffic to make your website work smoothly helps your website in high ranking.

Finally, the marketing plan of any website must include SEO. If utilized appropriately, it will be a powerful tool. Large enterprises, as well as small businesses, aim to have strong SEO content on their websites.

It is critical to pay special attention to SEO efforts in building a website for your company. For SEO to work, you’ll need relevant content, fast loading times, security, and uptime. Furthermore, SEO is well worth your time and work since it generates organic growth that advertisements cannot. And, because web hosting is so essential to your SEO efforts, you must pick your hosting plans after conducting a thorough study and knowledge of each hosting option.

VPS hosting might help you achieve better SEO results. It has the potential to be a valuable addition to your entire SEO approach. Furthermore, VPS is not prohibitively costly. VPS hosting plans are one of the most cost-effective hosting options due to the wide range of services they provide.

Leading hosting providers offer excellent VPS plans that are not only reasonably priced but also include a slew of extra features and services, including free cPanel, free SSL, full root access, powerful DDoS protection, and immediate scalability. VPS hosting plans may be what you need if you are planning to develop a website with a strong SEO strategy – they’re affordable, secure, and powerful.

Prajakta is a content writer at MilesWeb. She is ardent about writing technical and non-technical blogs. Adding value to know-how is what she believes in. She also has good experience in the educational field. She takes interest in creating artwork in her free time. Gratified in sharing knowledge.

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