Many bloggers are of the opinion that hitting the ‘Publish’ button determined the end of the content marketing flow. In order to get the right response from the blog, it is important to take a step ahead by working on enhancing the visibility of the blog post. Promoting every blog post once it is published is the most crucial thing to be done.
Here are some great ideas that can be implemented for promoting the posts:
Social Media
This is the most vital factor when it comes to getting in touch with the potential readers who will be interested in your blog. Make sure that you utilize every social media resource that might be related to your network. Prominent social media websites like Facebook, LinkedIn, Twitter, Google+ and Pinterest are influential places to let people know about your blog posts. If you think that uploading the blog posts in the social media websites is time consuming, you can also think about automating the process, in case your blog permits to do so.
Read more about social media.
Being Receptive
Checking out other blogs that are similar to your niche and commenting on them is a very efficient way of making the readers check out your blog and getting support from the other bloggers. Read the blogs that you like or the blogs related to your niche and make appropriate comments, you are sure to get a great response through it. While doing this, it is important to make sure that you are not just leaving a cookie cutter sentence. If you see other comments on the blog, go through them as well. Go through the comments put by the other members as well and see the response of the author as well, make sure that you are becoming an active part of the conversation.
Reaching Out To Bloggers
Reading and commenting on the other blogs is a great step, however this is not all. If you are following a blog on a regular basis, you might develop a rapport with that blogger. If this happens, go ahead and reach out to them, you can get the benefit of their reader base as well. often, bloggers work together in order to drive traffic to each other’s niche. This does not compel you to work with the same bloggers who write on topics related to your niche, however gradually when you start establishing a rapport, teaming up with them becomes convenient.
Consider The Forums
Forums are great platforms that enable you to reach a wide range of people within a short span of time. Becoming an active part of the forums is a great way of driving lot of traffic to your blog. If you join the forums related to your niche and promote the blog there, you can be sure of getting a good response. However, while doing this it is also important to abide by the guidelines provided by the webmaster.
Advertising
This medium of marketing is not just for the people selling products or services, as a blog owner, you can also utilize it. Since there are no charges on reading a blog, getting people to read it should not be a difficult task. Initially, don’t think of spending a lot of money in this, instead of that find some good places through which you can use a small budget for advertising.
Syndicating Your Content
Create accounts with large article websites that accept articles that are published in the other websites as well. You can do a little bit of research for finding such websites related to your niche. You can also consider creating tutorials and publishing them through the relevant websites.
It’s true that you should be spending a lot of time into creating efficient content, however it is also important to invest time in taking it ahead and making people aware of this content. Work on maximizing the benefits by going the extra mile and in terms of getting a good exposure and creating a social media presence for getting benefits for every single post on your website. You will surely be amazed with the results.
