Writing a reader-friendly content is crucial to engage the web traffic on your website. SEO plays a vital role in content marketing programs by making your content visible on the search engine. If your website ranks on the first page, then it becomes easier to gain more clicks, shares, likes and user engagement. However, writing SEO friendly content is not an easy job, it requires a lot of research and thoughts that help in writing an outstanding content.
Some users work on their SEO strategies by themselves, but on the other hand, some bigger organizations hire SEO professionals to get their content optimized. SEO is booming in the current market due to multiple reasons like increasing visibility, branding, positioning, gaining more traffic on the website. Following tips will help you to write your SEO friendly content in order to gain more visibility on the search engine.
1) Unique content:
SEO is all about the unique content and almost every writer is advised to write a unique and fresh content in their writing journey. Unique content doesn’t mean that you need a purpose to say something that no one has said before; it generally means that your text should consist of unique words, sentence, knowledge that brings quality results to the end users on the search engine. Google can identify duplicate content and because of that, the content won’t rank well in search engine results. However, Google always aims to bring users back by giving them fresh and informative content. There are various tools available online that will help you to analyze and re-frame your content.
2) Prepare catchy title:
The catchy title can help the users and search engines in multiple ways for e.g., search engines will understand what the page is about, users will understand if this is something they want to click and read, advertising systems decide if this is a page they want to advertise on or not and much more. Do keyword research to find out what users are searching related to that topic. Think like a user and judge whether your title would encourage the user to read further. Try to keep the length of the title short and simple.
3) Keyword frequency:
It means that how many times your chosen keyword will appear on the web page. The theory is that the more times a keyword phrase is on the web page, the more preference a search engine is likely to give the page for a search with those keywords. For e.g., if your targeted keyword is “best web hosting company”, how many times this exact keyword will appear on your 500 or 1000+ word article? However keyword density is concerned with the ratio of “best web hosting company”, to other words on the same page. Keyword frequency impacts the organic search but on the other hand, it is also suggested to not to repeat the same keyword over and over again.
4) Page linking:
It helps Google to know that you are connected and sociable along with useful content that users can access. Linking out to other authority sites and pages indicate that you value what other writers have created. Google will also give you a first preference for being in sync with their mission; collocating the world’s information and making it universally accessible. However, adding links would not only show the quality of your content but also help you to gain more web traffic.
5) Optimize the length of an article:
You should consider your reader’s time while writing an article. It is true that Google gives first priority to long articles, but if it is too long then you will lose readers. Based on the topic, decide the length of the article because it totally depends on the topic what kind of information you want to cover in the article. Your article should be minimum of 500 words or try to cover them in around 1000/1500 words.
6) Mention the author name and bio:
Once you are done with the writing, try to mention the author name and bio because it increases the trust of the page. Having an interesting author bio will increase the chance that someone will check your information and other content. It gives many benefits such as an increase in traffic, the collaboration of viewers will increase, showcases your confidence.
7) Make content shareable:
After publishing the article the next step is to make it shareable on various social networking websites.It helps to bring valuable and entertaining content to increase the user engagement on the website. It is also helpful for network enhancement.
8) Add well-structured URL:
Always try to write the main keyword in URL and make it short and simple. Short URL is not only beneficial for SEO but it’s also beneficial for the users to remember the URL.
9) Add images:
Adding images in the content will bring more readers to your blog. It is also useful for getting better SERP and encourages social media sharing. However, using a right image can add value to your post and give the better understanding to the users. If your topic allows you then you should strive to pick an image that will touch your readers on an emotional level. Avoid using large size images because it will slow down your website and this will hamper your SEO. Use ALT text or keyword to describe the image.
10) Check it again:
Last but not the least! Proofread your article before making it live publicly. Make sure that you have checked spellings, grammar, sentence formation and much more.
If we are talking about SEO friendly content, then our main objective is to have the content that can be easily understood by the search engines. I hope you would have learned the best methods to write a user-friendly content for your business.
Do you know any additional tricks to gain more search engine results? Share them in the comments.