The website is your business’ digital portfolio that reflects your company’s essential components, such as values, objectives, reviews, services, and products. Website is the main element in generating sales for your business on the online market, in order to create the website appearance and experience worthy of user time, standard UI and UX design implementation are crucial.
UI and UX designs are separate elements of the same boat, i.e: the web designing process. UI and UX design are often mistaken to be the same but they contribute to the different elements of the overall web design development. However, both specifically focus on the user experience as a unified purpose.
If UI and UX design are not the same, why are they related so closely that the terms are spoken of in conjunction the majority of the time? First, let’s look at the difference between UX and UI Design:
What is UX?
UX stands for user experience (yes, the ‘X’ indicates experience). In simpler words, it is similar to the blueprint of the house; UX is also the blueprint of a website. Without an established and well-researched blueprint, the pillars of the house wouldn’t stand for long and collapse easily. Further, the weak foundation will create frequent issues that may be unresolvable or costly.
The UX designers dig into critical analysis and the reasoning to understand the user’s interaction pattern with the website and develop a plan in accordance with the UI process.. The critical insights of UX support the foundation of usability, design, navigation, and impression of the website development plan or the UI. UX considers the design patterns and even the minor details that make or break the user experience.
What is UI?
UI stands for the User interface. UI refers to a set of menus/ commands that support the communication between the user and the programming. Take this as that your website is the middle ground where the user and the computer program interact. Technically, UI is concerned with how the audience moves from one page or panel to another on the website and what panels should be connected to enhance sales. The purpose of the UI is to determine how intuitional and easy the user experience would be using the website.
Key Differences: UX and UI
UX concepts are applied to visual elements of UI such as icons, buttons, screens, layouts, designs, and other series of elements to initiate emotional connection and association.
Whereas UI creates the physical components that a user interacts with page like page using buttons, and menus. You can consider that UX is an emotion (intangible) and UI is a person (tangible) with whom you interact.
The Connection Between UI and UX Design and Are They Really Interchangeable Terms?
The audience perceives 75% of the business credibility by judging the website and the experience gained. This means that 100% of your business image is dependent on the UI and UX design.
Dependency is one of the major factors when we talk about UI and UX design. Both of the elements work together so closely that the terms are often used interchangeably or even like twin terms “UI and UX Design”.
UI and UX are related because they cross-influence each other’s responsibilities and work as powerful tools when combined. As mentioned earlier, UX is a psychological experience of your store experienced by the visitor. Google judges on a scale of 1 to 10 how satisfied the user was based on the data gathered from the metrics. Depending on the rating, the funnel can be further strengthened and estimate user chances to revisit, conversion, and referral.
So, where does UI influence and allow the user to easily navigate the website and imprint an excellent UX?
This is where the UI is concerned for the UX design to gain good feedback. UI technically works with the physical components of a website such as navigation, usage, functionality, and responsiveness.
UI and UX design is so powerful that you can’t create a good user experience without an innovative user interface. The pair work in accordance to create meaningful and associating experiences for businesses and products.
Since UX is a data-driven strategy that predicts customer behaviours, it provides useful insights for the UI developers to create a masterpiece that promises a maximum ROI. Without the UX concepts applied to the UI components such as the visuals and the navigation would be a mess.
One of the important aspects of the funnel process is to create an impression. UX and UI as a combined process navigate the user through the business and brand identity creating a good or bad impression. The UX and UI design create a funnel of interaction to conversion per session.
The Google algorithm prioritizing the user experience is another reason why UX and UI are powerful tools. Google tracks every minor detail of how the user interacts with your business and its structure as you index it. If Google figures, the audience is not satisfied with your overall website, then your business’s ranking, visibility, and credibility will decrease. Now, without your business’s organic visibility, there won’t be any visitors and sales.
In a nutshell, UX and UI are complementary aspects of web design development that work together and influence interaction with technical components of the website and how the user perceives and feels about your brand. UI and UX design Dubai implications run across websites, applications, standard OS controls, and other interface-friendly platforms.
UI and UX Impact on Businesses
UI and UX is a team and powerful tool that gathers a lot of attention and importance from web design and development companies. Often companies score customers solely based on their website portfolio. Such business owners are actually smart because they understand the true value of a digital store. So, in what areas do the UI and UX impact businesses, and how positive or negative can the outcomes be?
The simple answer to this is that UI and UX design directly impact your virtual store/website. If your website is not functional or user-friendly in the digital area, you would be losing at least half of your existing customers and 100% of your potential customers. 80% of the individuals prefer showing online and hence a big chunk of your business revenues are dependent on the virtual store.
Below are the areas where UX and UI design influence your business.
We all have judged a brand’s image/ credibility and success based on their website functionality. A poorly designed website often translates into a shady business, and you possibly wouldn’t want that.
So, first of all, UX and UI design are more than just components of the website design; they can be used potentially as branding and advertising tools. A website of the branding elements of any business and UX/ UI design decides how the website looks, feels, and functions for the users.
Hence UX/ UI design impacts one of the top branding elements of any business i.e: the website.
We often associate marketing with social media marketing. However, your website is one of your top marketers as it ranks on the google SERPS with SEO practices. Here your website is your free marketer and a bad UX and UI design could be bad marketing.
A well-designed and compatible UI and UX can help you achieve the same results as celebrity campaigns when it comes to marketing. The website speaks for itself as a celebrity.
Influence Customer Retention Rate:
We know that a bad website means an increased bounce rate which influences the SEO rankings. However, have you imagined that a poorly designed yet functional website has a decreased customer retention rate?
Customers return to a simply amazing website in all aspects, from design to functionality (function of a UX design). A poorly designed UX/UI design influences the customer retention rate as they would prefer an alternative to any annoyance your website is causing. For example, if your website is functional but hard to navigate, your customer prefers leaving over putting in more effort.
On the other hand, a delightful UX/ UI design would motivate your customers to keep returning to your sites and continue to patronize your business. The higher the motivation reflects higher revenue.
Influence Credibility to Business Products:
Influencing the overall branding of your business is one thing and reflecting the quality of your products is another thing. Influencing the branding means that you will see a decrease in leads. In comparison, your business revenue is the result of conversion and not leads.
As the user goes through your website and experiences poor design and functionality, they begin to question the quality of the products as well. Umm a bad design? Maybe the ingredients/ material would be low quality as well.
This phenomenon is more psychological than technical but the aesthetics of UI/ UX design reflects the quality of your products as perceived by the audience. It’s likely that with a bad UX design.
Word of mouth is one of the most effective and basically free marketing and branding strategies. When the UX and UI design is executed to perfection, the businesses experience a high referrals rate. Your website is recommended to social circles with genuine reviews.
On the other hand, if the UX and UI design are bad, your audience will warn your potential customers about the nightmare.
Does UX design Influence the Functionality of the UI and Vice Versa?
UX/ UI designs are often interchangeable but they work methodically as well. In the process of website development, designing the UX is the first step that primarily focuses on the website mapping that would provide the user with an optimum experience online. A poorly designed UX strategy strongly influences the UI of a website. Below we have mentioned the process briefly. Some of the aspects that are interchangeably influenced by the poor UX/ UI design include:
UX Strategy and Content:
A UX designer is responsible for conducting the research, analyzing the user persona, and strategizing the web design layout that ticks off all the bosses of ultimate user experience as well as justifies business objectives. UX strategy and content are the primary foundation of the user experience. UX designers study the business, its objectives, competition, user profile, and the weak points of the business website (if any exist).
If you hire one of the most capable web design companies in Dubai, you will witness the best coordination between UX and UI designers. Successful companies tend to have coordinating teams to speed up the process and ensure results. Such teams communicate to understand the principles of UX and UI design collectively.
It is the responsibility of the UX designer to combine elements that would contribute to the business’s success and help the UI experts create a technically user-friendly and functional website. The step is crucial since any missing point would create obstacles in the whole development process.
UI Wireframing and Prototyping:
This is the stage where the UI experts are responsible for executing the UX design technically and responsibility. Wireframing and prototyping are like giving existence to an idea and a dream. UI wireframing and prototyping perfection is often influenced if the UX design hasn’t considered the technical facts of the UI part. Similarly, if the UI designer doesn’t understand the user experience or audience mindset principles, it would be hard for them to execute the UX Designs as many concepts would go misunderstood.
UI design is what users interact with directly. Hence UI wireframe is the break or make a deal for the businesses and the agencies move with caution or even break it into parts to ensure accuracy. The UI can influence the UX design by being unable to execute the same functionality as the design, results in bad feedback from the client.
UX/ UI Execution and Analytics:
UI designers execute the ideal layout for the audience as suggested and strategized by the UX designers. After the completion of the UI process, the final product goes through evaluation by the UX designers and quality assurance team to gather analytics about the functionality and the feasibility.
This is the step where the UX designers can rectify any concept that the UI experts have misunderstood. The analytical study also helps the experts see the improvements due and correct them before going live. The analytical study is a good chance to stay ahead of your competition, without paying additional money.
UX/ UI designs are interchangeable terms because they function together in unison creating an elaborated user experience and boosting the business’s branding.