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When a user comes to the homepage of your website, what do they expect to see?
If you haven’t thought about this question before, your website is not functioning at its full potential.
For the people who don’t know about you or your business, your website is the element they will relate to. And if they are not able to relate to your website or find what they want, then there is a problem.
So what do people expect a website to have?
1. Easy Navigation
No one wants to go round and round on your website to find out something. Everyone wants to quickly get to the part they are interested in. People expect to see an effortless navigation system on your website. You might have a fancy website but you must work on making it functional and easy to use as well.
Check for yourself if you can find things easily on your website. Having all the parts of the website mentioned right away on the header is important. Visitors should know what your website is all about at a glance through the homepage.
2. Fast Page Loads
The page loading time of your website plays a very important role in retaining a visitor. Even if someone is interested in buying something from your website, they won’t wait a lifetime! If your web page takes a longer time to load, Whoosh!!! The visitor is gone!!!
It is crucial to host your website on a robust web hosting platform to ensure that the web pages load fast during peak traffic times as well. If you host with MilesWeb, you are hosted on SSD NVMe servers that improve the performance of your website and ensure that the web pages load quickly.
You can read more about optimizing your website speed here!
3. Company Description
Sure you have that “About Us” page on your website, but it is important to provide a quick description of your company. Write a line or two about your brand and the services you provide to help people quickly know about you. Another very important component of the homepage is that you must describe your company to capture any potential leads.
For instance, if someone is looking for a garage that provides a pickup facility, they would want to know if you do that. If they cannot see what it is you do without clicking on a secondary page, they will likely bounce right off your website.
4. Contact Information
Have you mentioned your contact phone numbers and email address at the top of the website? If you haven’t; do that right away!
When people find what they are looking for on your website, they might want to get in touch with you for something. The goal of your website should be to convert visitors into customers. Often businesses make conversions when a phone call is made, a contact form is submitted or an email is sent to customer service.
Your contact information is absolutely important! Make sure you put it either at the top of each page or link to a contact page from your main navigation so customers can easily find it. Your customers will often come looking for contact information. The site should be structured in a way that makes it easy for them to find what they need.
5. Optimised For Mobile
Having a mobile-optimized website is an important aspect of any business’s marketing strategy. With the rise of the mobile internet, people now browse the web on their phones or tablet more than ever before. To maintain a good user experience, businesses must have a mobile-friendly website.
Mobile websites are created in a different way than desktop websites. They are designed to be easier to navigate and load faster on mobile devices. When you design your website, you should keep these things in mind. Optimizing for mobile can end up improving both your visitors’ experience and your SEO rankings.
6. Clear Calls-To-Action
Your website needs to offer something to the viewer or they won’t want to stay. What do you want your visitors to do? Why should they stay? Every page should have a big, noticeable call to action so that readers can take an action immediately. This will ensure they follow your company on social media, download toolkits, join mailing lists or learn more about your organization.
7. Value Offered
People love to know how you make their life easy. Show them the value right away! The benefits you offer, affordability, services, and discounts should be easily available on your website to view.
If visitors have to look for this information, there are chances that they will never get to it. Highlighting the unique benefits you offer will tell the audience how you are different from the others.
Over to you
View your website from the visitor’s point of view and you’ll know the aspects you should work on. You must provide a useful website experience for our visitors. One way to do that is with thoughtful offers such as helpful information before asking for your call to action or personal information.
There are many visitors to your website who have not yet made a purchase. But that doesn’t mean all of your visitors will just leave after one visit. You get visitors to register for a newsletter and stay updated with special offers, which may lead to them eventually making a purchase.
Ensure a good visitor experience by providing many options that aid in the navigation and trustworthiness of your website.