How to Increase Your Small Business with WordPress Ecommerce Plugin?

November 18, 2022

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Small Business with WordPress Ecommerce Plugin
Approx. read time : 11 min

Currently, the eCommerce marketplace has become a highly competitive area. If you aren’t able to customize your store properly, it’s challenging to become relevant in this competition.

As a small online business owner, you have to do multiple store management-related tasks, such as marketing, customer relationship management, website design and development, customizing product information, etc.

In the WordPress platform, you can access various types of plugins to do these tasks in an organized way.

In this article, we will discuss some significant WordPress ecommerce plugins and their benefits. This will help you to grow your small business and build a trustworthy customer group.

So let’s jump on that.

Advantages of WordPress Plugins in eCommerce Business

Multiple WordPress plugins will help you to optimize the performance of your online store in many ways.

In this section, we will discuss how WordPress plugins can maximize the growth of your eCommerce website.

Proper Customization

It’s very significant that you must customize your online store properly. Because the digital marketing world is changing every day with multiple new approaches.

Along with that, you have to customize your store based on your customer’s demands.

With the help of WordPress plugins, you can customize your store shop page, product page, logout/login options, add-to-cart menu, etc. So that through proper customization, you can provide a better service to your customers. It will help you to increase the revenue of your small businesses.

So you don’t need to worry about the customization. Plugins will help you to organize your store properly.

Related: Excellent eCommerce Plugins For WordPress

Cost-Efficient

As a small eCommerce business owner, you should choose WordPress. Because it’s an open-source platform.

WordPress plugins will help you to build a beautiful eCommerce store without spending any money. The majority of the beneficial eCommerce WordPress plugins are free for everyone.

So those plugins will help you to establish your online store in the most cost-effective way.

Highly Secured

Security issues are very important for any type of website. If you don’t follow proper security strategies, you could face cyberattacks on your website.

Well, there is no doubt that WordPress will provide its users with 100% secure service. So you can comfortably run your online store.

In the WordPress plugin store, you can find multiple payment gateways which provide entirely secured payment service to your customers.

Ease of Use

One of the biggest advantages of this platform is that you don’t need very advanced programming or coding knowledge to work with plugins.

The majority of the plugins have β€œdrag and drop” functions. So you will feel more flexible during the customization of your eCommerce store.

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Some Essential WordPress eCommerce Plugins to Increase your Small Business

To increase the growth of your online business, you must use multiple plugins in your online store.

Let’s know about some important plugins which will be impactful for your small business.

1. WooCommerce

Well, WooCommerce is the major plugin for creating a fully functional online eCommerce store. This is one of the prominent and valuable plugins, especially for online business owners.

This plugin will help you to design your eCommerce store in a very creative and modern way. Because you can easily access multiple types of WordPress themes. So you can choose any of the themes to represent your store.

Along with that, you can customize your product pages with the help of WooCommerce Blocks. You can showcase your products in multiple ways to your customers.

In your business, you might have to serve products to people from multiple countries.

With this plugin, you can maintain your payment process through WooCommerce Payments. Also, you can access 100+ payment gateways in your WooCommerce store.

Also, you can integrate multiple famous tools for marketing, such as Mailchimp, HubSpot, etc.

πŸ”‘ Key Features

  • Full-fledged eCommerce optimization.
  • Access 100+ Payment Gateways.
  • Pure open-source platform.
  • Integration with famous tools.

2. CTX Feed – WooCommerce Product Feed Manager Plugin

Proper promotional strategies are highly beneficial for any small business. Because through the promotion you can reach the maximum number of customers.

You have to promote your product ads on multiple famous platforms. So your customers will get to know about your products and their benefits.

CTX Feed is a powerful WooCommerce product feed generator plugin. It will help you to create a 100% error-free product feed for multiple platforms such as Facebook, Instagram, Bing, Snapchat, TikTok, and 100 more famous platforms.

If you are going to create a product feed manually, then you have to update your product information one by one. It will consume your valuable time. But this will generate a product feed automatically by filling in some required information.

Besides that, you don’t need any advanced coding knowledge to generate and update the feed.

In the CTX Feed plugin, you can optimize the feed in 5 different file types, such as

  • XML
  • CSV
  • TSV
  • XLS
  • TXT
  • JSON

It will provide you with 100+ pre-developed templates for product feed creation. Also, you can generate unlimited numbers of product feeds with the help of this plugin.

πŸ”‘  Key Features

  • 100+ pre-developed templates.
  • Generate unlimited product feed.
  • Category mapping function.
  • Advanced dynamic attribution.

3. MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy)

To grow your eCommerce business, you must need proper analytical data on your current marketplace. With the help of data, you can establish your marketing campaigns to grow your business.

When you have proper analytics of your customers, you can customize your products and services based on your customer’s preferences.

For better data analysis, you must choose Google Analytics. For this purpose, the MonsterInsights plugin will provide you with Google Analytics dashboard access to your WordPress websites without any hassle.

You can locate multiple information, such as which device your website visitor uses. Also, in MonsterInsights, you can get information like new and returning users, best-performing pages, etc.

If you want to improve the progress of your store, you must contain the proper ideas about the performance of your e-commerce website.

Related: 10 Most Popular WordPress SEO Plugins

This plugin will help you to locate important data about your store, such as top conversion sources, top-selling products, sessions of purchase, etc.

Along with that, you can properly analyze every page of your eCommerce website. It will help you to improve the user experience of your website also. So that your customers can comfortably browse your website.

πŸ”‘ Key Features

  • Provide real-time analytical data.
  • Google affiliate link tracking functionality.
  • Powerful author tracking.
  • Conversion tracking for Google Ads.

4. Challan – PDF Invoice & Packing Slip for WooCommerce

One of the major goals of your business is to provide a better purchasing experience to your customers.

Through this, your customers can trust your services. They might feel interested in purchasing your products in the future.

Challan will help you to provide a decent purchasing experience to your customers. It’s an automated PDF invoice and Packing Slip generator plugin.

It will send a PDF invoice as an attachment to the order email of your customers. You can customize invoices in multiple templates. If you want, you can download multiple invoices at a single time.

Challan plugin contains the most flexible interface. It has various customization features such as product titles, shipping and billing address, order numbers, invoice numbers, etc.

Along with PDF invoices, this plugin can generate packing slips. Packing slips are especially helpful for shippers. So they can send the products to the appropriate destination. You can attach packing slips based on multiple statuses, such as

  • New Order
  • Processing Order
  • Completed Order
  • Refunded Order
  • Partially Refunded Order
  • Customer Invoice
  • Customer Note
  • Canceled Order

πŸ”‘ Key Features

  • Automated PDF invoice and packing slip generation.
  • Very flexible user interface.
  • Pre-organized templates for invoices.
  • Bulk invoice download.

5. HubSpot – CRM, Email Marketing, Live Chat, Forms & Analytics

Just building an online store is not the end of your entire journey. If you want to reach your target customers, then you have to focus on better marketing tactics, and also, you need proper insights about your customers and market.

HubSpot is a powerful WordPress plugin that will help you to simplify your eCommerce running-related tasks such as marketing, customer relationship management, market analysis, etc.

In the HubSpot CRM, you can very simply locate your customer’s interactions on your website. As a result, you will get crystal-clear insights into your customers.

So that your marketing and sales teams will be able to plan effective campaigns for your business growth, it will help you to generate more leads in your online business.

Also, this plugin has a powerful email marketing automation function. It has 20+ pre-designed professional email templates. You can use them based on your campaign requirements. If you want, you can customize the colors, designs, and typography of the emails.

Along with that, HubSpot has an email tracking option. You can track the engagements of your customers in your email by determining the click and open rates.

This plugin will help you to set up a live chatbot on your eCommerce site.

πŸ”‘ Key Features

  • Efficient CRM management.
  • Advanced email marketing automation.
  • 20+ pre-designed professional email templates.
  • Chatbot and Livechat functions.

6. ShopEngine – Elementor WooCommerce Builder Addons, Variation Swatches, Wishlist, Products Compare – All in One Solution

ShopEngine is an advanced and well-developed Elementor WooCommerce builder plugin available on the WordPress platform.

It’s especially beneficial to build a fully-functional online store without hassle.

You can easily customize multiple pages of your eCommerce store, such as check out page, my account page, archive page, cart page, etc.

As you already know that Elementor widgets are highly significant for customizing any type of WordPress website. In the ShopEngine plugin, you can easily use 50+ Elementor widgets for better customization of your site.

In your online store, you might have multiple variations of a single product. So you have to present the variation to your target customers.

For this reason, this plugin will provide your variation swatches function. This function will help you to represent your specific product variation based on color, labels, etc.

πŸ”‘ Key Features

  • Unlimited WooCommerce customization.
  • Multiple language support.
  • Fully compatible with Elementor.
  • 50+ Elementor widgets.

7. WooCommerce Stripe Payment Gateway

WooCommerce Stripe Payment Gateway plugin is one of the prominent plugins in WordPress.

This plugin is specially built for online business owners who want to provide flawless payment services to their customers.

Stripe accesses multiple types of payments, such as American Express, MasterCard, Google Pay, Microsoft Pay, Apple Pay, etc. Even this payment gateway plugin doesn’t contain any hidden costs, setup fees, and monthly fees.

In fact, Stripe is available in 40+ countries and supports 135+ currencies. So that merchants and owners can easily use this plugin for a better payment service.

Related: Most Essential WordPress Plugins for Blogs and Websites

Ensuring better security for your customers is always significant. For this purpose, Stripe provides powerful fraud protection benefits to its users.

πŸ”‘ Key Features

  • Effective machine learning fraud protection.
  • Available for 40+ countries.
  • Recurring payment opportunity.
  • Properly optimized for mobile devices.

8. Mailchimp for WooCommerce

Without communicating with the customers, you can’t be able to understand their issues with your product and services.

Mailchimp will help you to interact with your customers more passionately. It’s a powerful email marketing automation plugin available on the WordPress platform.

This is a wholesome marketing platform that will improve your customer’s integrity and product purchase. So you can generate a good amount of revenue in your store.

Along with that, it will send automated emails to your customers for multiple purposes, such as first purchase, product retargeting, product recommendation, abandoned cart, welcome, etc.

Also, this plugin has a powerful retargeting ads function. It will show your product ads to your website visitors on famous platforms like Facebook and Instagram.

You must need proper analytical data to fulfill the demands of your customers. Mailchimp will provide your real-time analytical data. It will help you to create your marketing campaign more efficiently.

πŸ”‘ Key Features

  • Email marketing automation.
  • Effective retargeting ads functionality.
  • In-depth analytical data.
  • Customer Relationship Management.

9. Advanced Shipment Tracking for WooCommerce

Advanced Shipment Tracking(AST) for WooCommerce is a powerful plugin to simplify your order management-related tasks.

You can easily add tracking information to the customer’s orders. So your customers will get to know about their order status.

With the help of this plugin, you can customize the order status based on various conditions, such as completed, shipped, or partially shipped. You can also add various tracking numbers in a specific order.

You might have to work with various shipping service providers to deliver your product. AST will give the opportunity to work with 400+ shipping providers and their predefined tracking links. Customers can track their orders from the shipping provider’s website.

In fact, Advanced Shipment Tracking for WooCommerce plugin integrates with multiple significant eCommerce plugins.

πŸ”‘ Key Features

  • 400+ shipping providers with tracking links.
  • Integration with other eCommerce plugins.
  • Powerful tracking info widget.
  • Advanced shipment tracking API.

Final Words

As a digital business owner, you must ensure better customer service. It will help you to build your brand reputation.

For this purpose, you have to customize and optimize your online store based on your customer’s requirements. In the WordPress platform, you can organize your store with the help of various WordPress ecommerce plugins.

Throughout the blog, we have discussed how you can grow your small business with the help of various WordPress plugins. We hope this will help you to skyrocket your business growth.

Fahim Muntasir works as a content writer at WebAppick - a giant WordPress plugin development company. He has better knowledge about proper keyword placement and link placement. He writes multiple SEO-friendly content for various famous websites. His specialized sectors are WordPress plugins and themes, WooCommerce development, Google Merchant Center, eCommerce, digital marketing, content marketing, and other topics.