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Artificial Intelligence: Effective Guide for Web Developers and Designers

Updated onJuly 16, 2020

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Machines haven’t completely dominated the world yet. But, the new technologies are making their way into the human lives bit by bit. The way of living, working, and entertainment has been completely influenced by the emergence of artificial intelligence. These latest technological innovations are not only capable of storing information, but they possess the ability to think as well as work intelligently like human beings. AI brought a great revolution not only in the global industry but in human lives as well. This intelligence inculcated in the machines is helping in performing the activities in an optimized way. AI has seeped its way into website development and design. It was predicted by Gartner that in the year 2020, approximately 85% of the customer services will be handled without any human interaction and AI will dominate the future. Web designers and website developers focus on enhancing the user experience due to which they are opting artificial intelligence for boosting the user’s web experience. Let us first see what AI is.

Artificial intelligence is a field of computer science that focuses on creating intelligent machines that can react and work like human beings. It involves activities such as planning, learning, problem solving and voice recognition. These machines have the ability to learn and work like humans. AI is drastically changing the lives and day-to-day services.

Why AI is Significant for Web Development and Web Designers?

Techies from all over the globe are studying and integrating AI in various industries as it will immensely help in obtaining a competitive advantage. No doubt, artificial intelligence has brought preciseness and efficiency in multiple businesses. That’s why website developers and designers are moving towards AI. Previously, websites were developed by using HTML. Creating a website was a complicated process as developers needed to work on coding and learn various web languages such as HTML, CSS and JavaScript. AI can play a huge role in web design and development. Using artificial intelligence for developing your websites is a way through which developers can offer rational solutions to the users’ problems.

Every industry wants scalable, feature-packed, and safe web applications. The need for enhancing the user experience and customizing the content is making it significantly important for the designers and developers to implement AI in website development. Numerous users prefer to look for products online. As a result, firms are actively implementing web development technologies and other artificial solutions. It is becoming essentially important for the programmers and web developers to rely on AI as it helps in improving the site responsiveness and performance.

Implementing AI Technology In Website Development

Artificial intelligence technologies can highly assist those website development firms that are encountering issues like safety and security, user experience, and code quality analysis. When AI-based solutions are integrated by the firms, it will help them in test integration along with handling the web security issues. Implementing this innovation can help in boosting the user experience and user retention.

Therefore, it is necessary to instigate AI in the field of web designing and development as it will benefit the users to automate a variety of tasks. This, in turn, will make it easier for web developers to invent an accurate solution. In addition to this, rather than writing codes yourself, designers and developers can use AI for creating codes saving their efforts as well as time.

Implementing AI-based tools will benefit the entire web design community by making search quitter faster, making digital marketing more effective for the potential clients and enhancing the personalized experience on an online store, increasing the interactions with the users, and enhancing the brand visibility.

Related: 5 Ways Artificial Intelligence is Improving the Web Hosting Industry

How can Artificial Intelligence help in Website Development?

Website development refers to the creation of websites and the procedures gyrating around it. The purpose of developing websites is to enhance and maintain the visibility of the concerned site on the internet. There is a sequence of tasks linked with the design of the website. It includes electronic business management, social media business, employing HTML, creating webpages, and much more.

AI can immensely help the web developers in evaluating the situations and user context as well as understanding the customer’s preferences, behaviors, and needs. It can also considerably enhance the user experience by driving more conversions. Here are some of the effective tips that can help the developers in integrating AI in website development.

1. Make use of Voice and Visual Search

How people search for the website content is significantly important as it determines whether they will be able to find what they are looking for or not. It is recommended to the web developers to advance their UX and implement visual and voice search. This idea can be extensively used on grander websites like Google. Voice search can also be implemented on smaller sites. Both searching techniques integrate artificial intelligence for improving the functionality of the sites. Developers can use AI software like Clarifai for recognizing and organizing visual elements of the site and making the search easier and effective. Developers need to comprehend that voice searches are different from standard search engines. Therefore, they need to opt for AI with a greater conversational approach.

2. Introducing Chatbots

You have read in the above paragraphs that AI improves user experience. But how? By replacing live chats with Chatbots. It will enhance the customer’s experience on the website by answering the visitor’s queries within seconds. Developers can build a personalized Chatbot for the site and program it to answer the simple questions. This AI Chatbots can be included on any site by enabling them to offer various solutions and stimulate real-time conversations accordingly. This way, developers can increase user participation on the website by assisting and responding to them 24/7 through Chatbots.

3. Using Web Development Machines

Numerous web development firms are functioning with AI algorithms, and their developers have been implementing artificial intelligence for creating websites. Developers can make use of web development machines that will help in providing guidance to users in terms of decision making. The layout, design content, as well as branding, can be easily done. The coding tools are highly recommended for developers to learn and use them while creating websites. Artificial intelligence implemented on websites can act as a proficient designer offering users real-time suggestions, they require during designing stages.

4. Easy Website Coding

Rather than investing time in writing long and hefty codes, developers can easily find a solution by automating the codes implementing artificial intelligence in web development. This will aid the users in various systemizing tasks. AI supports the operator in generating code from scratch, allowing the developers to build up intelligent apps. This will ensure faster marketing time and a rapid turnaround time.

5. Quality Assurance and testing through AI

Being a developer, are your tired of these repetitive testing of sites for maintaining the quality? Then you can integrate AI algorithms that will handle these tasks for you. These algorithms will sustain the meaningful information and inferences of the sites, along with improving the speed and performance of the websites.

6. Boosting the Loading Time

Imagine a user stumbled on your website, but it is taking longer to get loaded. What will happen? The visitor will eventually leave and opt for another website. Clients have a very short attention span, and wasting their time in loading will result in closing the website tabs. Developers can improve this by considering AI web development that will immensely help in boosting the loading time. This way, you can get more and more customers to visit your site and revert again.

7. Analyzing Consumer Behavior

The behavior and needs of the customers can easily be evaluated through AI. Developers, by using machine learning and AI, have the power to scrutinize user behavior. This will benefit the software companies to use this aspect in daily life and recommend user those sites that are useful for them.

8. Personalized Content

Content such as blogs, videos, and articles can be centralized according to the user. By implementing AI in website development, developers can show the consumers certain content that is tailored as per their needs. It can recommend their online shops, videos, websites, music, etc. on the basis of their past behaviors. Customers can be contented by discovering new and relevant content.

Related: Big Web Development And Design Trends To Look For In 2020

How can Web Designers make use of Artificial Intelligence?

The key source of entertainment for individuals is the internet. It is used for almost everything, from socializing to running businesses, booking tickets, watching shows, and much more. For this, people visit numerous websites every day, and their experience on those sites is a vital factor for deciding whether to continue using it or not. Web designers play a huge role in making sure the visitor’s experience is great when they visit any website. Web designers can make the user return to any website again. This can be achieved when AI is implemented in the web designing process.

AI is the future in web designing that can make it easier for the designers to choose only those elements that will enhance the user’s experience. Integrating AI can assist the designers in selecting the best typefaces, colour schemes, layouts, CTA button designs, and many more amazing kinds of stuff that will make the site look appealing. Certain AI-driven software can examine the user inputs contributing to enhancing the user experiences. Here are some helpful tips for the designers through which they can use AI while designing websites.

1. Exploring the Site Constraints

First and foremost, factor before a designer start integrating AI in their web design is thorough research. It is necessary to determine what artificial intelligence is offering you as a designer. The key role of AI presently is to make sure that the consumer has a great experience that can be personalized as well. It is not only ideal for corporate or business websites but for blogs as well. The designers will have to analyze web parameters according to the type of sites. You can even implement virtual robots that will add value to the site design and make life much easier.

2. Discovering a Web Platform

Designers having high as well as low skills levels, can easily make websites by using AI. Designers can work with digital assistance at reasonable prices. Rather than investing time in designing the website yourself or paying web designers, online web platforms can help the users to do it themselves. The website designer only has to answer some questions, then the system will automatically decide the key parameters, content, and the web layout and design it accordingly.

3. Personalizing the Experience

Designers can implement artificial intelligence to make a personalized experience for the users visiting the websites. Through AI, websites feel more real. Previously, it was all about images through which users interact and connect with the sites. Moreover, the web layout and colours can be easily changed through user preferences using AI. This will allow web designers to generate superior experiences for their visitors.

4. Affordable Web Designing for Everyone

Do you know what makes AI great for designers? It is an algorithm that makes it easier for everyone to design the website easily without hiring a designer at expensive rates. The results are stunning, and the best sites can be created by anyone who answers the core questions regarding the website.

5. Introducing Voice Activation

Another factor that can add value to the website is introducing voice activation. This will make the website more interesting and directly applicable to the targeted audience. Incorporating voice on the website, the designer can narrate his or her preferences through standard responses. Overall, this will benefit in making sure that interaction is unified and that the direct users are highly engaged.

6. Design Elevations through AI

Artificial intelligence can be implemented by the web designers for elevating the designs they have already created and generate new sites by using those AI elements. This helps the designers to free themselves from creative procedures such that they can simply focus on jargon and coding processes. If the designers continue to implement AI while creating websites, it will provide them vivid inputs on elevating the web design processes. AI design trends can help web designers to do pretty much everything in just a few clicks.

Conclusion

Artificial intelligence is radically transforming how websites are designed and developed. Several software companies, as well as developers, are shifting towards integrating AI in their systems for enhancing the customer’s experience. AI has the power to increase user engagement, viability, visibility, scalability, and interaction with visitors. This will make the website more appealing. By using the guidelines, developers and designers can utilize artificial intelligence while creating websites.

Claudia Jeffery

Claudia Jeffery is the author of this blog. She has been working with Crowd Writer as an Editorial Manager and Trainer at Dissertation Assistance from the past few months. She is a passionate writer who is highly interested in innovative technologies she has written many articles on AI, deep learning as well as IoT.

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