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In previous times, B2B would refer to transactions between wholesalers and retailers. However, as business types have evolved, B2B has taken a much more diverse meaning.
B2B is common for supply chain partners to work together to provide the best customer experience while also optimizing the workflow of their businesses.
B2B customers make decisions with a rational analysis of various companies for evaluating their business benefits. They also take their time to compare a wide range of products to choose what’s best for them. However, the B2B segment is heterogeneous: decision-making in large companies is often distributed among people with different backgrounds and levels of expertise.
Small and medium-sized companies have a more centralized decision-making process. There could be one person in charge, but it doesn’t always have to be someone who’s deeply knowledgeable about every aspect of the company.
Related: 4 Amazing Tips To Make Use Of Social Media For B2B Sales
Essential Considerations For A B2B Website
Related: 5 Unconventional Sources Of B2B Customer Feedback
WordPress is currently the most popular content management system in the world. It can handle websites of any size. After using WordPress for your business website, switching to a different platform is not necessary.
Compared to building a website from scratch with code, there’s less technical knowledge needed for using WordPress. You can adjust the code if you want to create specific pages, but it’s possible to build an aesthetically pleasing website without any coding skills.
Check out Managed WordPress Hosting Plans for High-Performance!
WordPress hosting enables you to scale your website as your customers grow. You have the liberty to add the functionalities you need.
Related: How To Create A Landing Page In WordPress That Convert?
How To Create A B2B Website With WordPress?
Every company nowadays has a WordPress website. But only some companies have a B2B WordPress website in place!
A beautiful website is not enough; it needs to be user-friendly as well if you want more sales.
If you want to generate more B2B sales using WordPress, here are some tips to turn your website into a sales machine.
Choose The Right Domain Name & Web Hosting
There are several important steps to take when starting a B2B WordPress website. The first step is to choose a domain and a web hosting plan and set up your new WordPress site. It would help if you also used an easy-to-remember and short name for your site for easy accessibility. While selecting web hosting, consider your project’s content types, traffic expectations, and purpose.
MilesWeb is the best web host where you can register your domain name and get affordable web hosting that includes website security.
Related: Purchasing A Domain Name: A Complete Guide
Get A Cool B2B Style WordPress Theme
It’s important to pick a professional and well-suited theme for business websites. Your website should be appealing to first-time visitors and have a user-friendly layout that’s easy on the eyes. If your site is B2B-targeted, it’s best to ensure mobile compatibility.
For easy and affordable WordPress themes, check out this blog article!
Pick A Plugin
There is no one ‘right’ answer to the best theme for your website or blog. By looking at the websites of your competitors and other businesses in the industry, you’ll be able to see what themes are working well and the ones that need to be improved. This can give you an idea of where to start while designing your site.
Your needs for a business theme and the features that come with it will differ from another. The best B2B WordPress plugin will depend on your specific requirements. Here are some WordPress plugins for your B2B website:
Write Headlines That Stand Out
Headlines are one of the most critical aspects of your content. They can boost your chances of getting people to click through and read what you have to say. Page titles are an essential part of your content. You should use words that are relevant to what the page is about and make sure they’re a decent length. If you have any messages or disclaimers, you should add them to the title too. This short blog post is to help you with some guidelines within WordPress. Installing plugins such as “Yoast WordPress SEO” and “All in One SEO” will help you improve your website’s rankings on search engines like Google.
Headings help you indicate different levels of content on your page. There are six headings available, and they can also be considered “tags” because they help make it easier to read the content. Each heading requires a number from H1 to H6. When using WordPress, the title you give your article will be automatically set as H1, and then the following 2-4 headings are set by you. WordPress offers an easy way to add more title tags to your posts. Make it manageable; this will ensure compatibility with Google’s crawler.
Related: 10 Types Of Blog Headlines That Will Instantly Get You More Traffic
Incorporate Live Chat
When you use WordPress for business websites, live chats can be very useful in aiding your customers. This means that whether you’re being descriptive about products or offering advice, it’ll all help the customer. This will increase the order value of your product. Your chat customers are more likely to come back.
Live chat is a feature that does not guarantee success but can help increase conversion numbers. Using chatbots in customer reviews is great for promotion. Customer surveys can also be created, which will help with the quality and accuracy of a business.
Related: Top 20 WordPress Plugins For Live Chat
Use CTA Correctly
If you want your blog readers to find your product/service pages, you have to have CTAs embedded in the posts. If you’re using WordPress for a B2B website and don’t include CTAs, prospects may need help figuring out where to go after reading an article or finishing your video. For instance, you can add a smart call to action at the end of your blog post that invites users to jump to another helpful page.
If your readers are interested in learning more about your content, you can ask them to subscribe (or publicize) it and remarket to previous visitors. Be sure to include a powerful and captivating subscription CTA (Which can be combined with the lead generation form on posts).
Automate The Redirects
While building a B2B website with WP, use email marketing tools and send your customers emails to get them to register on your website. This is a great way to reach all your customers and ensure they know they can use your referral program- customer service reps will often focus more on sharing the program with their loyal customers.
A referral program can be designed with the help of software. This software can track all your incentives, sharers, and subscribers. Referrer software is the right choice for a fully developed and reliable referral program. It can launch your campaigns automatically with little to no work on your part.
Business needs are constantly evolving, and your website needs to adapt. Reflect that by using a programming language like WordPress and beefing up your business-to-business marketing. Add a blog to your website and ensure it supports any questions the customer has about your product or service. The site should allow the customer to receive answers in their language. Run regular audits to find any potential problems with your website’s performance.
With so many tools available, designing and developing a B2B website can be expensive. However, using WordPress (or any other CMS) can help reduce this cost because of all the features it provides without the need for in-house designers.
Creating a B2B website needs meticulous planning and execution. There can be no shortcuts when it comes to building a successful B2B website that will give your buyers exactly what they are looking for. Working with WordPress is easy and it will enable you to add the functionalities you want. The best thing about WordPress is that it is user friendly and allows your business to grow.