Top Scroll

Misconceptions Marketers Have About Their Customers

Understanding your target audience and customer base is the most important component in formulating effective marketing campaigns and communications. While understanding the value of your product to your prospects is the first step that can help you to increase conversions, a lack of knowledge of your customers’ tendencies and weak points will disrupt your efforts.

Here are common misconceptions marketers have about their customers and some helpful suggestions on how marketers can line up their efforts with the mind of the most important person in their business: the customer.

  1. You = Your Customer

As much as we may want to believe this, it isn’t true. Many marketers and business owners fall into the trap of thinking that they know everything about their customers and how they behave. Don’t let personal opinions and preferences speak the design and content of your website.

Continuously interact with your customer find out who they are and what they want.

Use email and social media to deliver surveys and feedback forms

Place comment boxes on web pages

Utilize analytics software (like Google Analytics) to understand what your customers are telling you with their behavior on your website

Also Read, How to Attract Potential Customers to Your Website from Facebook

  1. The customers don’t know what they want

A 2012 report titled “Digital Evolution in B2B marketing” put out by CEB and Google revealed that, on average, customers progressed nearly 60% of the way through the purchase decision-making process before engaging a sales rep.

Recognize that today’s customer is educated and in most cases has already done a great deal of research before initiating the sales process.

  1. More is better

Even though the consumer may be in the market for information, that doesn’t necessarily mean that more information is better. Ease of access to information and clarity of messaging is more important. According to Taylor and Francis Online, you only have about 0.05 seconds to make a good first impression on your website. Make it count.

According to a study by Google, users’ first impressions of websites are influenced by two design factors:

  • Visual complexity: How complex is the visual design of the website
  • How representative a design looks for a certain category of websites

Follow the K.I.S.S. metrics (Keep it Short and Simple) when it comes to your web design and content and you’ll have a better chance to keep your customer on your site (and convert).

  1. My customer doesn’t use mobile devices

According to the annual State of the Internet report by Mary Meeker from KPCB, mobile usage continues to grow rapidly and is at 25% of Total Web Usage vs. 14% Year over Year. This trend is even more prominent in emerging markets. For example, in Asia mobile usage is more than 35% of total internet usage. Mobile data consumption is at an all-time high of 81%, with video content being consumed even more.

Start preparing your mobile strategy NOW if you haven’t already.

  1. Personalization is optional

This is true, but it’s no longer about just including the customer’s name in an email message. Personalization has become much more sophisticated over the past few years.

According to the study, last year by MyBuys and the e-tailing group, customized messaging and promotions based on past shopping or buying experiences increases the likelihood of buyer engagement and corresponding sales.

Understand that consumers are aware of online personalization and they tell us that they both value and expect it, as it makes it easier for them to find products that are most important to them.

Above were some of the common and critical misconceptions of marketers towards their clients. For any queries use the below comment box! We would love to hear from you.

The Author

A passionate Digital Marketing Expert and Content Writer working with MilesWeb Internet Services Pvt. Ltd. All I love to do is surf internet strengthen my writing skills and gain knowledge with each and every article I write.

For our blog visitors only
Get 10% OFF on Hosting
Special Offer!
Claim the discount before it’s too late. Use the coupon code:
Note: Copy the coupon code and apply it on checkout.